One year on from launching ‘Care you can count on’, Allianz is building further meaning into the promise by showcasing its caring service experience. Titled ‘worth it when it matters most’, this campaign is the third chapter in the Care promise.
“Care is a promise of compassion and mastery across the entire insurance journey”, said Laura Halbert, CMO, Allianz.
“Over the past 18 months we’ve built depth and meaning via two chapters. Firstly, we established our intent via the ‘eagle and the finch’. A moving metaphor that elevated Allianz beyond category expectations of comprehensiveness and into the clear space of care.
“Secondly, through our partnership with Football Australia, we retold Amy Sayer’s story of resilience to return from injury into the national squad. By shining a light on Amy’s story, we hoped to inspire our customers to never give up when facing their own personal challenges, knowing they have the security and confidence of Allianz as their insurer.
“Today we build further meaning with the commencement of a third chapter, by showcasing the mastery and compassion of the Allianz team who deliver care to our customers each and every day”.
“The value of an insurance policy is tested when Australians call to make a claim. However, the anxiety of that moment isn’t necessarily what you’d think. In talking to customers we learnt that while most trust their insurer to pay their claims, there is real anxiety around the claims experience,” added Chris Howatson, CEO, Howatson+Company.
“The Allianz service experience is special. It’s one of extraordinary care where our people bring compassion to every customer’s situation and expertise to every solution. This campaign is all about demonstrating our high level of service, so our customers know if the time comes, we’ll be there to care. That’s the value of being with Allianz,” continued Halbert.
“That’s the real value of being an Allianz customer. Knowing if you do need to claim, it’s an experience informed by care,” concluded Gavin Chimes, CCO, Howatson+Company.
The campaign runs across a multichannel mix of owned, BVOD/OLV/Linear, cinema, audio, OOH and social.
Credits:
Client: Allianz Australia
Creative Agency: Howatson+Company
Production Company: Exit
Media Agency: Wavemaker
