TerryWhite Chemmart has doubled its in-pharmacy digital screen network from 200 to 400 screens nationally, following strong campaign performance across its network.
The expansion marks the continued evolution of TWC Connect into a health-powered growth platform, connecting pharmacy, digital, loyalty, services and first-party data to help brands engage customers more effectively.
Recent in-store screen campaigns have delivered an average uplift of 30 per cent in transactions, 35 per cent in units, and 30 per cent in sales.
TWC pharmacies provide a setting where customers spend time engaging with pharmacists, products and in-store content while waiting for prescriptions, health services or advice.
TerryWhite Chemmart general manager of marketing and retail media Janice Hoogeveen said: “The expansion reflects what we’re seeing across the market. Brands are looking for retail media environments that deliver relevance, trust and measurable impact,”
“Through TWC Connect, campaigns are supported by data and insights, helping brand partners deliver more targeted and meaningful messages.”
“Pharmacy is uniquely powerful because customers arrive with purpose, seeking advice, treatment or solutions for themselves and their families.”
Growth in CareClinics and expanded healthcare services has increased customer engagement, with pharmacies supporting vaccinations, preventative health checks, medication services and pharmacist led treatments.
Terry White Chemmart general manager Michael Beaumont said: “Australians are increasingly turning to pharmacy for accessible care and professional support,” he said.
“This creates a powerful retail media environment, with customers actively seeking solutions.”
The screens are positioned across high-traffic areas, including front-of-store and the dispensary.
The expanded network forms part of the broader TWC Connect ecosystem, including digital, social, in store and data-led targeting capabilities across the full purchase journey.
Campaigns continue to deliver strong results, including a vitamin campaign achieving 52 per cent uplift in transactions, 63 per cent in units and 40 per cent in sales and a smoking cessation campaign delivering 24 per cent uplift in transactions, 26 per cent in units and 31 per cent in sales
Hoogeveen added: “The results show pharmacy retail media can influence behaviour across multiple categories,”
“When messaging appears in a trusted care environment, close to the point of purchase, it becomes more relevant and actionable.”
