At B&T we live and breathe awards, always searching for new ways to recognise the incredible and diverse talent that makes up our industry.
As the year comes to a close, lets take a look back on all the winners who celebrated with us in 2024!
B&T Awards
| Category | Company | Campaign Title |
| Advertising Agency | Howatson+Company | |
| Agency of the Year | Akcelo | |
| B&T Award for Bravery | M&C Saatchi Group | UNCLOUD |
| B&T Award for Diversity – The Work | Eleven | The Wheelchair Ballkid |
| B&T Award For The Planet | Man of Many | Man of Many |
| B&T Award For The Planet | Paper Moose | HIGHLY COMMENDED |
| Best Content Marketing Strategy | Howatson+Company | I’m Dying Inside |
| Best CTV Campaign | Howatson+Company | Always Free, Always Entertaining |
| Best Digital Campaign | Dig | Margret – Bulla Chief Cottage Cheese Officer |
| Best Digital Services | Resolution Digital Australia | |
| Best Digital Transformation | CHEP Network | CHEP Network – Best Digital Transformation |
| Best Direct Response Campaign | The Hallway | The Cardboard Cake |
| Best Integrated Ad Campaign | Football Australia | Til Its Done |
| Best Media Campaign | Howatson+Company | I’m Dying Inside |
| Best Media Platform | Broadsheet Media | |
| Best Out of Home Campaign | Special | The Gravy Train |
| Best PR Campaign | Special PR and PHD | Shift 20 Initiative |
| Best Regional Media Campaign | Assembled Media | Kioti – More Horses |
| Best TV Campaign | BMF | Go Big on the Little Things |
| Best Use of Social Media | Howatson+Company | I’m Dying Inside |
| Best Use of Sponsorship | EssenceMediacom | Google #PixelPerspective |
| Best Use of Tech and AI | DDB Group Sydney | The Original Mouthful |
| Best Video Campaign | Innocean Australia | Kia is getting a Ute |
| Branding, Design & CX Agency | BMF | |
| Data-Driven Marketing | Howatson+Company | PetWatch |
| Direct Response / Performance Agency | Sparro by Brainlabs | |
| Emerging Agency | Born | |
| Experiential / Promotional Agency | Akcelo | |
| Independent Agency – Over 50 Employees | Akcelo | |
| Independent Agency – Under 50 Employees | Bullfrog | |
| Marketing Team of the Year | Lion | |
| Marketing Technology Company of the Year | Ideally | |
| Media Agency | EssenceMediacom | |
| NSW Agency | Akcelo | |
| People & Culture – Over 100 Employees | BMF | |
| People & Culture – Under 100 Employees | Avenue C | |
| PR Agency | Eleven | |
| Production Company | Jack Nimble | |
| QLD/Other States/Territories/NZ Agency | Special | |
| Research Agency | TRA | |
| Siren Award for Best Radio/Audio Campaign | DDB Group Sydney | The Original Mouthful |
| VIC Agency | Bullfrog |
30 Under 30
Grand Prix
- Kelly Wu — Pinterest Australia
Agency Sales/Account Manager
- Kyle Gradidge — Hardhat
- Millie Mae Twort — The Works, part of Capgemini
- Tracy Trieu — whiteGREY
Creative
- Georgie Parchert — Innocean
- Lucas Fowler — Thinkerbell
- Nicholas Kelly — Abel
Entrepreneur
- Gabi Saper — CMY Cubes & SHE-com
- Jacob Arnott — We The People
- Sarah Pelecanos — TwentyTwo Digital
Marketing
- Amay Jain — Goodman Fielder
- Josh Pickstone — Uber & Uber Eats
- Siobhan McGeown — ABC
Media Planner/Buyer
- Ben Breden — Initiative
- Clare Farrugia — Hatched Media
- Kirsty Harley-Miers — OMD
Media Sales/Account Manager
- Kelly Wu — Pinterest Australia
- Monica Stopins — Scentre Group – BrandSpace
- Vijay Samuel — TikTok
PR
- Abbey Farlow — Havas Red
- Rachel Ecclestone — Herd MSL
- Rosemary Ball — changePR, part of The Shannon Company
Project Manager
- Aleksey Dunaeff — Webprofits
- Georgia Turner — Pedestrian Group
- Melissa Pont — EssenceMediacom
Strategy
- Eliza Millett — Innocean
- Pawena Kaniah — iProspect
- Rachel Tucker — Sayers
Tech
- Daniel Paull — RTB House
- Hannah Kingston — Mindshare
- Sarah Tan — Atlassian
People’s Choice
- Cindy Alexandra — Avid Collective
Enter 30 under 30 for 2025 now!
Women Leading Tech
Woman of the Year
Hannah Moreno — Third Hemisphere
Adtech
June Cheung — Scope3
Advocacy
Thoughtworks
Business Support
Whitney Newman — Essential Tech
Champion of Change
Cia Kouparitsas — WithYouWithMe
Customer Success
Jyo Shukla — Raptiv
Cyber Security
Kate Monckton — Deloitte
Data Science
Jacqueline Huvanandana — Woolworths Group
Delivery
Chelsea McPhail-Rosenberg — Woolworths Group
Design
Ashleigh Sterzenbach — Canva
Education/Research
Qiuhong Ke Monash — University
Engineering
Melissa Proxenos — Debtrak
Entrepreneur/Founder
Charlotte Bradshaw — Evrima Technologies
Executive Leader
Katrina Troughton — Adobe
Fintech
Kathryn Williams — KMint
Glass Ceiling
Kaelah Ford — Canva
Innovator
Tandadzo Matanda — Musa Ventures
Marketing
Sara Palmieri — Lenovo ANZ
Martech
Candice Ayad — Bank of Queensland Group
Mentor
Shan Wen — VMware
People and Culture
Christine van Hoffen — Tracksuit
People’s Choice
Wendy Komadina — Cloudflare
Product
Jo Magno — Canva
Public Relations
Hannah Moreno — Third Hemisphere
Rising Star
Grace Johnson — Anduril Australia
Sales
Anna Mascarello — Elastic
Social Impact Advocate
Sophia Symeou — Bill Fairies Pty Ltd
Sustainability Crusader
Cecille Weldon — Weldonco Advisory
Enter Women Leading Tech for 2025 now!
Cairns Crocodile Awards
Audio Craft
| Agency | Campaign | Client | |
| Gold | Wieden and Kennedy Tokyo | Live Delicious |
CJ CheilJedang Corp.
|
| Silver | Howatson+Company | TOUCH | Mastercard |
| Bronze | The Monkeys, part of Accenture Song | Play it Safe |
Sydney Opera House
|
B2B Campaign, Sponsored by LinkedIn
| Agency | Campaign | Client | |
| Gold | Enigma | Ken Oath: Two words that transformed a business. | Kennards Hire |
| Silver | Salesforce | Ask More of AI | Salesforce |
| Bronze | Alchemy One | Square and Alchemy One: Powering Melbourne Businesses with Arcade Ingenuity | Square |
Beauty and Wellness Campaign
| Agency | Campaign | Client | |
| Gold | Resolution Digital | MECCA Presents Sol De Janeiro | MECCA |
| Silver | Ogilvy New Zealand | Reminders are Everywhere |
Breast Cancer Foundation
|
| Bronze | Howatson+Company | I’m Dying Inside | Modibodi |
Branded Content and Entertainment
| Agency | Campaign | Client | |
| Gold | Thinkerbell | Postcodes of Origin | XXXX |
| Silver | Howatson+Company | I’m Dying Inside | Modibodi |
| Bronze | Dentsu Creative | Second Chance Champions |
Transplant Australia
|
Changing the World Campaign, Sponsored by Pinterest
| Agency | Campaign | Client | |
| Gold | Dentsu Creative | Second Chance Champions |
Transplant Australia
|
| Silver | Howatson+Company | TOUCH | Mastercard |
| Bronze | Ogilvy Singapore | Skins For Skin | Vaseline |
Creative Commerce
| Agency | Campaign | Client | |
| Gold | Howatson+Company | 35+ |
Lord Nelson Brewery
|
| Silver | Special Group | THE “most successful retail campaign in Virgin Australia history” SALE | Virgin Australia |
| Bronze | Today The Brave | True North | True North |
Design
| Agency | Campaign | Client | |
| Gold | VML Ogilvy Japan | Edible Literature |
Kameya Yoshinaga
|
| Silver | The Hallway | Impressions | Boody |
| Bronze | Thinkerbell | Decriminalise Suicide Worldwide |
Lifeline International
|
Digital Craft
| Agency | Campaign | Client | |
| Gold | VML Ogilvy Japan / Studio X | Santa in the Sky |
The Coca-Cola Company
|
| Silver | Five by Five Global | emagineer website | emagineer |
Direct
| Agency | Campaign | Client | |
| Gold | Ogilvy Singapore | Skins For Skin | Vaseline |
| Silver | The Monkeys, part of Accenture Song | Hello Christmas | Telstra |
| Bronze | Howatson+Company | Second Favourite Beer | Matilda Bay |
Experiential and Activation
| Agency | Campaign | Client | |
| Gold | BRING – Universal Music for Brands | Music 101 | Campari |
| Silver | Ogilvy Singapore | Skins For Skin | Vaseline |
| Bronze | Ogilvy Australia | Kentucky Fried Couture | KFC Australia |
Film
| Agency | Campaign | Client | |
| Gold | The Monkeys, part of Accenture Song | Play it Safe |
Sydney Opera House
|
| Silver | Howatson+Company | I’m Dying Inside | Modibodi |
| Bronze | Howatson+Company | A Jest, Surely | ABC |
Film Craft
| Agency | Campaign | Client | |
| Gold | The Monkeys, part of Accenture Song | Play it Safe |
Sydney Opera House
|
| Silver | The Monkeys, part of Accenture Song | This is Footy Country | Telstra |
| Bronze | Howatson+Company | TOUCH | Mastercard |
FMCG Campaign
| Agency | Campaign | Client | |
| Gold | VML Singapore | CHANGE THE ANGLE – LUX |
UNILEVER – LUX
|
| Silver | Howatson+Company | Bedverts | 10:PM |
| Bronze | Connecting Plots | The Experts in Air |
Mitsubishi Heavy Industries Air-Conditioners Australia
|
Food and Beverage Campaign
| Agency | Campaign | Client | |
| Gold | The Monkeys, part of Accenture Song | England Bitter | VB |
| Silver | Awaken | Jose Cuervo – Sparkling Margarita |
Jose Cuervo – Proximo Spirits
|
| Bronze | Howatson+Company | Second Favourite Beer | Matilda Bay |
Healthcare, Sponsored by Alternaleaf
| Agency | Campaign | Client | |
| Gold | Dentsu Creative | Second Chance Champions |
Transplant Australia
|
| Silver | Ogilvy Singapore | Skins For Skin | Vaseline |
| Bronze | The Hallway | Impressions | Boody |
Integrated
| Agency | Campaign | Client | |
| Gold | Resolution Digital | MECCA Presents Sol De Janeiro | MECCA |
| Silver | The Monkeys, part of Accenture Song | Hello Christmas | Telstra |
| Bronze | Seven Network / OMD | AAMI to the Rescue | Suncorp Group |
Media
| Agency | Campaign | Client | |
| Gold | Initiative | Cricket Covers | IAG |
| Silver | EssenceMediacom Australia | Barbie: Painting Australia Pink | Warner Bros |
| Bronze | Ogilvy Singapore | Social Undistancing |
Closeup Toothpaste
|
Media/Entertainment Campaign
| Agency | Campaign | Client | |
| Gold | EssenceMediacom Australia | Barbie: Painting Australia Pink | Warner Bros |
| Silver | Howatson+Company | Mobster’s Lament | ABC |
| Bronze | Initiative | Take Me Back to 07, Girlfriend | Amazon |
Music Campaign
| Agency | Campaign | Client | |
| Gold | BRING – Universal Music for Brands | DO IT AGAIN | FIFA |
| Silver | Thinkerbell | Release Line | Lifeline Australia |
| Bronze | BRING – Universal Music for Brands | Music 101 | Campari |
Out of Home
| Agency | Campaign | Client | |
| Gold | EssenceMediacom Australia | Barbie: Painting Australia PINK | Warner Bros |
| Silver | The Hallway | Impressions | Boody |
| Bronze | Howatson+Company | Bedverts | 10:pm |
Public Relations Campaign
| Agency | Campaign | Client | |
| Gold | The Monkeys, part of Accenture Song | England Bitter | VB |
| Silver | Thinkerbell | The Delivery Bag in Disguise | Menulog |
| Bronze | VML Singapore | CHANGE THE ANGLE – LUX |
UNILEVER – LUX
|
Print and Publishing Campaign
| Agency | Campaign | Client | |
| Gold | Rufus, powered by Initiative | Take Me Back to 07, Girlfriend | Amazon |
| Silver | The Brag Media | Rolling Stone Australia Movember Zine | Movember |
| Bronze | EssenceMediacom Australia | Launching a paper, to make driving safer. |
The Queensland Government
|
Radio and Audio
| Agency | Campaign | Client | |
| Gold | Howatson+Company | TOUCH | Mastercard |
| Silver | Connecting Plots | Let’s Clean Things Up | 30 Seconds |
| Bronze | BRING – Universal Music for Brands | Do It Again | FIFA |
Retail Campaign
| Agency | Campaign | Client | |
| Gold | Howatson+Company | Second Favourite Beer | Matilda Bay |
| Silver | The Hallway | Impressions | Boody |
| Bronze | Special Group | THE “most successful retail campaign in Virgin Australia history” SALE | Virgin Australia |
Social and Influencer
| Agency | Campaign | Client | |
| Gold | Ogilvy Singapore | Skins For Skin | Vaseline |
| Silver | Howatson+Company | I’m Dying Inside | Modibodi |
| Bronze | World Vision Australia | 1000 Girls |
World Vision Australia
|
Strategy and Effectiveness
| Agency | Campaign | Client | |
| Gold | The Hallway | Impressions | Boody |
| Silver | Howatson+Company | EXHIBIT A-i |
Maurice Blackburn Lawyers
|
| Bronze | Today The Brave | See The Big Picture | Hoyts |
Travel/Leisure Campaign
| Agency | Campaign | Client | |
| Gold | Connecting Plots | Find Your Happy Place |
Royal Agricultural Society of NSW
|
| Silver | Atomic 212° | Tourism NT – Summer Done Differently | Tourism NT |
| Bronze | Today The Brave | 100% Holiday |
Carnival Cruise Line
|
Enter the Cairns Crocodile Awards for 2025 now!
B&T’s Women In Media
| CATEGORY | WINNER NAME | COMPANY |
| People’s Choice | Steph Dix | DDB Sydney |
| Woman of the Year | Cherie Clonan | The Digital Picnic |
| Lifetime Achievement | Esther Clerehan | Clerehan |
| Agency Sales/Account Management | Kandiese Villella | GroupM Nexus, Mindshare |
| Best Ad Campaign | Til It’s Done | Ogilvy Australia |
| Business Support | Rachel Green | The HOYTS Group |
| Casting Agent | Simone Landes | The Lifestyle Suite |
| Champion of Change | Victoria Curro | R/GA |
| Client Services | Amanda Fuller | DDB Sydney |
| Creative | Emma Robbins | M&C Saatchi Group |
| Creative Producer | Kate Gooden | Scoundrel |
| Employer | Equality Media + Marketing | Equality Media + Marketing |
| Entrepreneur | Chiquita King | Cocogun |
| Executive Leader | Jacquie Alley | The Media Store |
| Glass Ceiling Award | Cherie Clonan | The Digital Picnic |
| Journalist/Producer | Fiona Ellis-Jones | ARN |
| Marketing | Polly Blenkinship | Audible |
| Media Planner/Buyer | Katherine Pochroj | EssenceMediacom |
| Media Sales/Account Management | Jess Cameron | ARN |
| Mentor | Philippa Moig | PHD |
| People and Culture | Marilla Akkermans | Equality Media + Marketing |
| Project Manager | Bec Coulson | IMAA |
| Public Relations | Caroline Catterall | Keep Left |
| Rising Star | Cindy Diep | Ogilvy Australia |
| Social Change Maker | Lisa Muxworthy & Kerry Warren | news.com.au |
| Social Media | Shivani Maharaj | Wavemaker |
| Strategy | Celia Garforth | Special Group |
| Sustainability Champion | Natalie Dean-Weymark | Compass Studio |
| Tech | Danica Bellchambers | CHEP Network |
