A group of British advertising creatives have bandied together to unveil a new campaign that ironically apologises for much of their work. Or, more to the point, ongoing sexism in advertising campaigns.
Called #Adpology, it was released to coincide with International Women’s Day last Thursday. The minute-long social media spot cheekily apologises for advertising’s portrayal of women as too young, too thin and in a gender stereotypical way and is “a collaboration with a group of passionate creative folk from the industry”.
The ad was directed by London-based director and photographer, Tina Bull (aka Tiny Bullet), and produced by Thomas Thomas Films. Check it out below:
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]