Advertising Standards Board (ASB) has released the 10 most complained about advertisements for the first half of 2016. Surprisingly, the winner is not Meat & Livestock Australia (MLA) controversial vegan-killing lamb ad.
It has been a busy year for complainers with most of the complaints about the top six advertisements made in January and early February. In the list, seven were seen on free-to-air TV, one was a poster, one was seen on social media and another was an internet advertisement.
Of the advertisements in the 10 most complained about list, three were found to breach the AANA Code of Ethics. One advertisement was found to breach the AANA Code of Ethics on the grounds of discrimination and vilification of women, one for violence, and one on grounds of it being exploitative and degrading of women.
Each of the six most complained about advertisements received more than 100 complaints, with the most complained about advertisement accounting for over 400 complaints on its own. So far this year there has been more than 3200 complaints.
TOP TEN:
Ultra Tune Australia
TV – free to air
Dismissed
No. of complaints: 418
Meat & Livestock Australia Ltd
TV – free to air
Dismissed
No. of complaints: 376
https://youtu.be/7i15OPuFvmA
Meat & Livestock Australia Ltd
Internet
Dismissed
No. of complaints: 241
Ultra Tune Australia
TV – free to air
Upheld
No. of complaints: 208
Meat & Livestock Australia Ltd
Internet-Social-Other
Dismissed
No. of complaints: 130
Ultra Tune Australia
TV – free to air
Dismissed
No. of complaints: 101
Roadshow Film Distributors Pty Ltd
TV – free to air
Upheld
No. of complaints: 80
https://youtu.be/_Nk-sK4ZN_Y
https://youtu.be/sTVYxPcwvlE
Medibank Private Ltd
TV – free to air
Dismissed
No. of complaints: 66
https://youtu.be/waU0_988kMQ
Honey Birdette
Poster
Upheld
No. of complaints: 59
Ultra Tune Australia
TV – free to air
Dismissed
No. of complaints: 54
