The Winner Of Ad Standards Most Mid-Year Complaints Is…

The Winner Of Ad Standards Most Mid-Year Complaints Is…
SHARE
THIS



Advertising Standards Board (ASB) has released the 10 most complained about advertisements for the first half of 2016. Surprisingly, the winner is not Meat & Livestock Australia (MLA) controversial vegan-killing lamb ad.

It has been a busy year for complainers with most of the complaints about the top six advertisements made in January and early February. In the list, seven were seen on free-to-air TV, one was a poster, one was seen on social media and another was an internet advertisement.

Of the advertisements in the 10 most complained about list, three were found to breach the AANA Code of Ethics. One advertisement was found to breach the AANA Code of Ethics on the grounds of discrimination and vilification of women, one for violence, and one on grounds of it being exploitative and degrading of women.

Each of the six most complained about advertisements received more than 100 complaints, with the most complained about advertisement accounting for over 400 complaints on its own. So far this year there has been more than 3200 complaints.

TOP TEN:

Ultra Tune Australia

TV – free to air
Dismissed
No. of complaints: 418

Meat & Livestock Australia Ltd

TV – free to air
Dismissed
No. of complaints: 376

Meat & Livestock Australia Ltd

Internet
Dismissed
No. of complaints: 241

Ultra Tune Australia

TV – free to air
Upheld
No. of complaints: 208

Meat & Livestock Australia Ltd

Internet-Social-Other
Dismissed
No. of complaints: 130

Ultra Tune Australia

TV – free to air
Dismissed
No. of complaints: 101

Roadshow Film Distributors Pty Ltd

TV – free to air
Upheld
No. of complaints: 80

Medibank Private Ltd

TV – free to air
Dismissed
No. of complaints: 66

Honey Birdette

Poster
Upheld
No. of complaints: 59

room-service-honey-birdette-750x500

Ultra Tune Australia

TV – free to air
Dismissed
No. of complaints: 54

 

Please login with linkedin to comment

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]