B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • NRL
  • Pinterest
  • Anthony Albanese
  • State of Origin
  • imaa
  • ARN
  • Meta
  • Spotlight on Sponsors
  • AI
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Sonia Kruger for Lean Cuisine
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Sonia Kruger for Lean Cuisine
Advertising

Sonia Kruger for Lean Cuisine

Staff Writers
Published on: 13th March 2014 at 9:14 AM
Staff Writers
Share
1 Min Read
SHARE

Sonia Kruger has jumped on board with Lean Cuisine to become its newest ambassador as the new advertising campaign was launched last Sunday.

According to the release, Kruger represents many of the key values of Lean Cuisine; she is bold, successful, confident, unapologetic and non-compromising.

“Sonia Kruger typifies our busy women who enjoy the quick, easy, and healthy benefits of Lean Cuisine frozen meals,” Suzanne Harman, Lean Cuisine Spokesperson, said.

“The meals are a convenient option for those who are short on time but don’t wish to compromise on taste. We all know there are more important things to do than cook!”

Check out the TVC below.

http://www.youtube.com/watch?v=UKk-5MV3XOw

Credits: Media & Strategy: Huckleberry Producer – Brendan Lee Director – Dean Codrington DoP – Marty Smith Food Styling – Carol Reilly

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Is Local Knowledge Key To Fighting Growing Trend of “Mediocre” AI-Powered Global Creative Work?
03/07/2025
Orchard Appoints Anthony Del Rio To Spearhead Its New Dedicated Experimentation Practice
03/07/2025
Koto Launches Tripadvisor’s New Brand, Celebrating Real Stories From Real Travelers
03/07/2025
Connect By Live Nation Reveals The Influence Of Country Music In Aus Through Latest Study
03/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?