Sonia Kruger has jumped on board with Lean Cuisine to become its newest ambassador as the new advertising campaign was launched last Sunday.

According to the release, Kruger represents many of the key values of Lean Cuisine; she is bold, successful, confident, unapologetic and non-compromising.

“Sonia Kruger typifies our busy women who enjoy the quick, easy, and healthy benefits of Lean Cuisine frozen meals,” Suzanne Harman, Lean Cuisine Spokesperson, said.

“The meals are a convenient option for those who are short on time but don’t wish to compromise on taste. We all know there are more important things to do than cook!”

Check out the TVC below.

http://www.youtube.com/watch?v=UKk-5MV3XOw

Credits: Media & Strategy: Huckleberry Producer – Brendan Lee Director – Dean Codrington DoP – Marty Smith Food Styling – Carol Reilly