Each month, Lucy Ronald, Fabulate’s head of strategy and talent, looks at what’s trending on TikTok and breaks down why it is taking off on the platform.
If there’s one thing October proved, it’s that TikTok has officially entered its “main character in a surrealist film” era. The platform’s collective mood this month has been delightfully unpredictable—swinging between absurdist comedy, dramatic duets, and lighthearted confessions.
We’re seeing creators lean further into personality-driven storytelling, where weird is wonderful and self-awareness reigns supreme. Below are five trends taking over For You Pages everywhere—each one serving as a reminder that on TikTok, authenticity can be loud, messy, and completely magnetic.
Here are some of the key trends that were big on the platform in October:
Mawie Wowie
A random masterpiece in motion. Creators are hanging off street signs, poles, and anything sturdy enough while lip-syncing to Mawie Wowie. It’s unhinged in the best way—part performance art, part fever dream. The result? Pure scroll-stopping energy that captures TikTok’s love of absurd, cinematic chaos.
@robert_kelleyFeelin like scar♬ Maui Wowie – Kid Cudi
What’s Going On x Beez in the Trap
This audio pairs two completely different vibes—one creator softly lip-syncs “What’s going on”, before another bursts in with “Beez in the trap.” The magic lies in the contrast: calm meets chaos, energy versus chill. It’s become a favourite for duos, best friends, and anyone with a perfectly mismatched dynamic.
@alcalderon Back with my partner in crime. Watch brilliant minds on mondays @Peacock @NBC ♬ original sound – dj auxlord
Stop Talking Dirty to Me
Taylor Swift strikes again. This sound – “Stop talking dirty to me” – has turned into a cheeky reaction moment. Creators use it to dramatise their weakness for small joys: spontaneous plans, coffee runs, or Christmas markets. The tone is flirty, funny, and irresistibly relatable.
@fabulatehqThe way to a marketing gal’s heart 🫶🫶♬ som original – Duda⸆⸉
Shopping: This or That
A food-focused spin on the classic “This or That” trend. Two people pick an entrée, main, and dessert, then reveal their menus to see whose meal reigns supreme. It’s playful, competitive, and packed with personality—the perfect mix of choice and chaos that fuels endless duets and debates.
@tuckergenal This or that shopping with my brother @Connor Genal ♬ original sound – Tucker Genal
The Betrayal List
Born from Kanye’s infamous “Betrayal List,” this trend lets creators share their own tongue-in-cheek grievances—from paper straws to friends who skip ahead on shows. It’s part confessional, part comedy, and fully relatable. Expect to see lists that walk the line between petty and profound.
@danielarosecano my betrayal list #kanyewest #fyp #chicagocubs #chickfila #flythew ♬ Runaway – Kanye West
