B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Cairns Crocodiles
  • Pinterest
  • Married At First Sight
  • B&T Exclusive
  • Partner content
  • Seven
  • AFL
  • Meta
  • Cairns Crocodiles Speaker Spotlight
  • Thinkerbell
  • WPP
  • TikTok
  • Google
  • QMS
  • NRL
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TV Ratings (29/4/2026): How Advertising In The 80s Birthed The Bogan
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > TV > TV Ratings (29/4/2026): How Advertising In The 80s Birthed The Bogan
MediaNewsletterTVTV Ratings

TV Ratings (29/4/2026): How Advertising In The 80s Birthed The Bogan

Oliver Cerovic
Published on: 30th April 2026 at 12:37 PM
Oliver Cerovic
Share
2 Min Read
A dashing Paul Hogan in the 80s. (9Now).
SHARE

Last night’s episode of Nine’s Events That Changed Australia touched on an expected topic: The Birth Of The Bogan. Aussie’s loved this, with 1,469,000 of them tuning in to the program and 703,000 of them even stuck around for the duration. 

The episode delved into the early 1980s of Australia where the nation is caught in a deep cultural cringe. Then came along a muscle-bound bushman, Paul Hogan, and a far-out tourism ad built around the line “throw another shrimp on the barbie”. It marked a turning point, as the nation begun embracing a more relaxed, irreverent version of itself and, in doing so, proudly claimed the bogan spirit.

Nine explored why the ad struck such a chord at the time, and how it reshaped both national self-perception and Australia’s image abroad.

Along the way, the bogan archetype has broadened. What began as a stereotype of the working-class Aussie bloke has grown to include a more diverse, multicultural identity, reflecting the country Australia has become.

However, Events That Changed Australia was not Nine’s most popular entertainment program of the evening. Tipping Point pulled in a total TV national reach of 1,561,000 and a total TV national average audience of 703,000—taking out fifth spot on OzTam’s ratings, two spots higher than Events That Changed Australia.

On Seven, its most watched entertainment program of the evening was The Chase. Similar to the numbers posted by Nine’s gameshow, The Chase raked in 1,438,000 viewers and an average audience of 736,000.

And Ten’s MasterChef Australia reached 1.1 million national total viewers.

In the episode the bottom five cooks from the Invention Test face off in a Pressure Test set by MasterChef Australia favourite Maggie Beer, tasked with mastering her signature sour cream pastry in a high-stakes pie challenge.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

Related posts:

  1. TV Ratings (22/4/2026): Home And Away Goes Big On BVOD As Lacey & Mackenzie Clash
  2. TV Ratings (23/4/2026): West Tigers Victory Brings In 1.4 Million Viewers To Nine
  3. Headliners, Presented By Nine
  4. OzTAM’s Streamscape Goes Interactive Unlocking More Flexible Insights

TAGGED: Nine
Share
Oliver Cerovic
By Oliver Cerovic
Oliver is a journalist at B&T, joining in April 2025 after completing a Bachelor of Communications, majoring in Journalism at UTS. He covers media agencies and owners, and has a strong interest in sports marketing. Oliver has a background in sport, previously writing for Fox League and the Manly Warringah Sea Eagles. He famously hit a last-ball six in the 2026 Big Clash to deliver his Indies side to a 19 point loss.

Latest News

‘I Could Hardly Breathe’: Poppet’s Nat Taylor Recalls Emotional Win As B&T’s Women In Media Awards Returns!
30/04/2026
Spotlight On Sponsors: Hours Out From State Of Origin GIO Goes ‘Blue For The Blues’
30/04/2026
We Created A Talking Chicken To Sell A Handbag (Spoiler: It Didn’t Work)
30/04/2026
Emotive Launches ‘Emotive Productions’ Arm
30/04/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?