WPP’s Kantar Boss Talks Buyout After Sorrell Exit

Euro money in hand. Simple shop of a hand holding money.

WPP’s data and market research arm, Kantar, may be opting for a buyout following the shock exit of CEO Martin Sorrell a fortnight ago.

Kantar boss Eric Salama has reportedly been looking for backers to fund the £3.5 billion management buyout of the unit.

According to Reuters, Salama has been in talks with private equity firms as well as banks since Sorrell’s departure and is open to keeping the WPP businesses to remain as one, however, is also interested in a Kantar buyout.

Meanwhile, as per The Financial Times, CVC Capital Partners has reportedly approached WPP about the potential sale of Kantar.

A statement was released over the weekend from Mark Read and Andrew Scott, who are currently overseeing the company, along with Roberto Quarta, who is now WPP’s executive chairman.

The statement said, “[Read, Scott, and Quarta] will focus on the optimum shape of the group to create growth and shareholder value and will make their recommendations to the board in due course.”

Adding, “It is too early to speculate about specific asset sales. In the meantime, it has been made clear that they don’t believe breaking up the group makes sense.”

WPP is due to post its first-quarter results sometime today, the first numbers since Sorrell’s exit.




Please login with linkedin to comment

kantar martin sorrell WPP

Latest News

Image lead story Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale
  • Partner Content
  • Technology

Domain CMO Rebecca Darley: Tealium’s CDP Allowed Us To Personalise At Scale

Domain’s chief marketing officer (CMO), Rebecca Darley, said that without Tealium’s customer data platform (CDP), her business would not have been able to achieve the personalised marketing success that has made it one of the leaders in data-driven marketing in Australia. Speaking at an exclusive breakfast event hosted by B&T at Sydney’s swish harbourside restaurant, […]

Partner Content

by B&T Magazine

B&T Magazine
Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]