WPP has promoted Adam Gerhart as global chief client officer from his role as global chief client officer of WPP Media.
In this role, Gerhart will be responsible for leading WPP’s key global client relationships and overseeing the company’s network of Global Client Leaders.
Based in New York, he joins WPP’s Executive Committee and reports to WPP’s chief operating officer Devika Bulchandani.
In his new position, Gerhart will expand and deepen client partnerships across WPP’s integrated offerings, driving seamless cross-agency collaboration and harnessing the power of data, AI and creativity to solve clients’ most complex growth challenges.
Known for a relentless focus on client success and a proven ability to execute at scale globally, Gerhart will ensure WPP continuously anticipates and responds to the rapidly evolving needs of modern marketers.
Adam brings a distinguished track record of driving transformative growth, modernising client partnerships and championing connected solutions across the global marketing landscape.
A seasoned WPP leader who has served in roles ranging from strategist to global CEO, Gerhart most recently served as global chief client officer for WPP Media, embedding client-centricity at the heart of strategic decision-making.
Prior to that, he was global CEO of Mindshare.
“Adam has it all. He is a world-renowned agency executive and a fiercely dedicated client leader who is as brilliant in strategy conversations in New York as he is comfortable executing on the ground in China. There is simply no one better than Adam to represent the best of WPP to our clients,” said Bulchandani.
“WPP’s greatest strength is the breadth of resources at our disposal – from world-class talent, to cutting edge AI and technology, to media
transformation expertise. I look forward to bringing all of it to bear for our clients, to tackle their biggest opportunities,” added Gerhart.
