Kyle Sandilands is never too far from the headlines. But his latest caper ticked a number of B&T bingo cards — spoofing Sydney Sweeney’s ‘Just Sports’ ad for Novig.
Thanks to some AI software, Sandilands swapped his body for Sweeney’s in the short clip posted to his social media.
We’ll give you a content warning: this video does feature Kyle in his jocks.
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Sweeney’s ad for Novig, which saw her strip completely nude at times, her modesty protected by various pieces of sporting equipment caused a stir among the general public and advertising industry intelligentsia when it was released more than a month ago.
A number of female athletes including Cassie Staples, who plays as a winger for the Cronulla Sharks and is a client experience manager at Weld Stories. In an opinion piece for B&T, Staples said that the ad was indicative of the way brands represent women in sport.
Some defended the ad, claiming that Sweeney was simply cashing in.
Just a couple of days ago, Powerade launched a reactive campaign with the message ‘Never Just Sports’, showing a number of female athletes.
Regardless, Sweeney’s ad seems to have infiltrated and held fast in the minds of the general public. Or at least Kyle Sandilands.
