Stagwell has unveiled a three-year collaboration with ServiceNow, the enterprise workflow platform, to modernize how enterprises build, activate, and measure marketing campaigns.
The deal has marked Stagwell’s largest ever multi-agency win, with agencies including 72andSunny, Code and Theory, Movers+Shakers and Allison Worldwide set to work on the account.
The collaboration has two key components with the first focused on unifying operations. Stagwell will offer ServiceNow enterprise-wide access to The Machine, its AI-powered operating system, which unifies people, tools and data into one seamless experience, eliminating silos and streamlining workflows.
The Machine and ServiceNow’s tools will work together to deliver a more coherent operating environment, connecting the systems, data, people and AI that power the business.
The two companies will collaborate on joint go-to-market initiatives that pair Stagwell’s AI and marketing capabilities with ServiceNow’s enterprise reach.
The second component is forward deployed creatives. Stagwell and ServiceNow will pioneer a new model of co-innovation, pairing forward deployed creatives and forward deployed engineers to embed directly into each other’s organizations. Together, these teams will unite creative ambition with technical execution to rapidly imagine, build, and deploy new solutions that turn bold ideas into real outcomes.
“We are the tech company’s tech company, and this is exactly the kind of partnership Stagwell was built for. This agreement lets us work with ServiceNow at every level – as a technology partner and as a marketer. It’s a model for how a challenger network operates: fast, integrated and built around outcomes,” said Stagwell chair and chief executive Mark Penn.
“Marketing is being reimagined at the speed and scale of AI, unlocking new levels of creativity and activation never possible before. We help our customers rapidly reinvent their business with our ServiceNow AI Platform, so we’re doing it internally at the same pace. Stagwell supports an integral part of our marketing reinvention. We share the same vision for an agentic marketing platform that delivers outcomes, drives more personalized experiences, and ultimately more growth,” ServiceNow CMO Simon Mouyal added.
