Sure, soccer (football) has never been massive in the US, but just released figures have shown this year’s FIFA World Cup was particularly on the nose with American TV viewers.
Undoubtedly the biggest problem was that the Americans weren’t in the tournament in the first place, having been bundled out by lowly-ranked Trinidad and Tobago last October.
Just released Nielsen data showed 11.3 million Americans tuned-in for Sunday’s final between France and Croatia. That’s down a third who tuned in to 2014’s final between Germany and Argentina.
Overall, 2018 viewer numbers were down by about 20 per cent, according to Nielsen.
Again, not that it was to be unexpected. US broadcaster Fox had warned advertisers that a US team-free 2018 tournament wouldn’t deliver the eyeballs it had in 2014, yet the broadcaster had pinned its hopes that the increasing popularity of soccer in the US would deliver stronger numbers.
Back in 2011, Fox shelled out a whooping $US425 million ($A575 million) for the US broadcast rights for both the 2018 and 2022 World Cups.
It also comes on the back of last month’s news that the US would host the 2026 World Cup in a triumvirate with Canada and Mexico.
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]