Woodstock Bourbon & Cola has signed a deal with country music star Bobby Doggins* and released a track called ‘The Wood Life’ on Spotify in a new campaign via Kerfuffle and The Sweetshop.
The campaign is anchored by Doggins’ debut release and music video that captures Woodstock’s unmistakable spirit: good times, no pretence and nothing to prove, which it says is a natural extension of the brand’s core belief that the “good life” isn’t something you chase, it’s something you choose.
Sarah Wilcox from Woodstock says: “Woodstock drinkers value an unpretentious, easy-going lifestyle, everything Bobby Doggins represents, that’s why we’re thrilled to be able to sponsor him this year. The world sometimes seems a cynical place distracted by social media and celebrity – Bobby Doggins musical message is a timely antidote to all that.”
Doggins said: “It’s sure nice the fine people at Woodstock love my music so much. At first I thought it might be a bad idea to let them use my music but then they sent some Woodstock over and it seemed like a much better idea.”
Kerfuffle, the agency set up by former Droga5 Melbourne creatives Ant Keogh, Paul McMillan and Michael Derepas last year helped bring the campaign to life.
“When I first met Bobby Doggins, I was not only struck by his warm charm, country boy good looks and angelic vocal ability, but more-so his belief that the simple things in life are all you need. He’s a genius,” Keogh said.
Beyond hero audio tracks and music videos, the platform extends into OOH, social and partnerships with Triple M and TikTok, bringing The Wood Life to the main stage.
In the second half of the year, phase two will introduce localised executions across regional heartlands. From large-scale placements to always-on content, each touchpoint captures the down-to-earth spirit that’s made this Kentucky Bourbon a favourite down under.
*Bobby Doggins may or may not be a real actual person
CREDITS
Client: Asahi Beverages
Creative Agency: Kerfuffle
Media agency: PHD
Production Company – The Sweetshop
Director – Edward Housden
Post Production – Arc Edit & Studio Pancho
Sound – Sonar Music
Photography – Photoplay – Chris Budgeon
