Sydney based marketing communications agency, Sammway, will collaborate with WINK Models on strategic projects and oversee PR campaigns across traditional and social media.

One of Australia’s leading commercial modelling agencies, WINK Models represents over 300 talents and has firmly stamped its mark on the Australian fashion, corporate and event scene.

WINK Models founder and managing director Taryn Williams said the appointment highlights an exciting period of strategic growth and expansion, including, the opening of its Melbourne office, the launch of their sports and youth divisions, and appointment of events and marketing professional, Sandra Hudson, as general manager.

At WINK we like to work with people who share a similar attitude and approach to business as we do. Sammway have an extensive network and great reputation for delivering results, so we really look forward to working with them,” Williams said.

Sandra Hudson, general manager, said, “WINK Models has a vast range of talent, who are absolute professionals and great ambassadors for the brand. I’m very excited to be part of the team and look forward to driving the future growth and strategic direction of the company.”

“We look forward to partnering with Sammway to help us achieve our PR goals. They immediately understood our business objectives and there is a great synergy between the two companies,” Hudson said.

Sammway founder and director, Samantha Dybac, said she was really pleased to be working with Williams, Hudson and the WINK Models team.

“WINK Models have an uncompromising commitment to customer satisfaction, flexibility and innovation in their business. These qualities are also at the heart of our company. We’re thrilled to have been chosen to drive their public relation strategy,” Dybac said.