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B&T > Media > WINK Models Appoints Sammway For PR
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WINK Models Appoints Sammway For PR

Samantha J Dybac
Published on: 5th February 2015 at 12:08 PM
Samantha J Dybac
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Sydney based marketing communications agency, Sammway, will collaborate with WINK Models on strategic projects and oversee PR campaigns across traditional and social media.

One of Australia’s leading commercial modelling agencies, WINK Models represents over 300 talents and has firmly stamped its mark on the Australian fashion, corporate and event scene.

WINK Models founder and managing director Taryn Williams said the appointment highlights an exciting period of strategic growth and expansion, including, the opening of its Melbourne office, the launch of their sports and youth divisions, and appointment of events and marketing professional, Sandra Hudson, as general manager.

At WINK we like to work with people who share a similar attitude and approach to business as we do. Sammway have an extensive network and great reputation for delivering results, so we really look forward to working with them,” Williams said.

Sandra Hudson, general manager, said, “WINK Models has a vast range of talent, who are absolute professionals and great ambassadors for the brand. I’m very excited to be part of the team and look forward to driving the future growth and strategic direction of the company.”

“We look forward to partnering with Sammway to help us achieve our PR goals. They immediately understood our business objectives and there is a great synergy between the two companies,” Hudson said.

Sammway founder and director, Samantha Dybac, said she was really pleased to be working with Williams, Hudson and the WINK Models team.

“WINK Models have an uncompromising commitment to customer satisfaction, flexibility and innovation in their business. These qualities are also at the heart of our company. We’re thrilled to have been chosen to drive their public relation strategy,” Dybac said.

 

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TAGGED: 2015 Digital Trends, Apple iPhone, Instagram ads, Jules Hall, Neil Perry
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By Samantha J Dybac
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I have built a reputation for excellence in public relations, strategic communications and event production over the past 17 years. I founded and run, Sammway, one of Australia’s leading, integrated communications agencies. We help build awareness and position our clients and talent as leaders in their chosen industries. Our services include, public relations, issues management, media strategy, event production and video animation. We work with our clients to develop strategic communications which align with their brand purpose, values and commercial objectives. Our clients include, not for profit organisations, startups, entrepreneurs, fintech, small business owners and media personalities. Where required, we help connect our clients with decision makers in government to ensure they get the best possible coverage and outcomes for their company or campaign. Our work includes content creation, media placement, issues management and development of key messaging and brand strategy. An example of a long standing working relationship is with, former NSW Opposition Leader, Kerry Chikarovski and her government relations firm, Chikarovski & Associates. We manage corporate affairs, media relations and liaise on behalf of clients with bureaucracy and government, at local, state and federal level. Since November 2014 Sammway has worked with Adopt Change, Deborra-lee Furness & National Adoption Awareness Week providing strategic PR and issues based communications. I have enjoyed representing Australia at global events including, United Nations, International Women’s Entrepreneurship Day 2014 and the 2013 G20 Young Entrepreneurs’ Alliance (G20YEA) summit, Moscow, Russia. In 2014 I was also selected to speak at an event in Singapore, addressing industry professionals on the importance of PR and media campaigns. Please connect with me if you have a project or brand waiting to connect with the outside world and receive the recognition it deserves. [email protected]

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