Social Communications agency, We The People has launched a dedicated TikTok capability to support client partners with strategy, planning, content creation and Influencer engagement on the platform.
The launch makes We The People the first communications agency in Australia with a dedicated TikTok content and strategy resource, following a new dedicated TikTok hire.
The new offering will provide We The People’s client partners with specialist support to build culturally-relevant organic and paid campaigns on TikTok. This support will focus on not just helping brands buy media on TikTok but build engaged communities on TikTok.
Speaking on the announcement, We The People Managing Director, Jacob Arnott said: “Content on TikTok lives and dies fast, so brands need a partner who can help them keep pace with TikTok’s many sub-cultures. We’ve built this offering to help modern brands be agile and take advantage of the opportunities available on the platform.”
A key part of We The People’s TikTok offering is its mobile-first content creation capability which enables clients to have new branded content live on TikTok within a matter of hours.
“The way Aussies of all ages have taken to TikTok has reinforced the need for modern brands to be fast. TikTok caught our eye in early 2019, and as part of our philosophy of ‘always asking what’s next’, we invested heavily to better understand the opportunity for Australian brands. Since then, we’ve put our learnings to work launching several organic, paid and influencer campaigns for our client partners,” said Jacob Arnott.
We The People’s client partners who are already taking advantage of the dedicated TikTok support include Chobani and Victoria University.
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