Social Communications agency, We The People has launched a dedicated TikTok capability to support client partners with strategy, planning, content creation and Influencer engagement on the platform.
The launch makes We The People the first communications agency in Australia with a dedicated TikTok content and strategy resource, following a new dedicated TikTok hire.
The new offering will provide We The People’s client partners with specialist support to build culturally-relevant organic and paid campaigns on TikTok. This support will focus on not just helping brands buy media on TikTok but build engaged communities on TikTok.
Speaking on the announcement, We The People Managing Director, Jacob Arnott said: “Content on TikTok lives and dies fast, so brands need a partner who can help them keep pace with TikTok’s many sub-cultures. We’ve built this offering to help modern brands be agile and take advantage of the opportunities available on the platform.”
A key part of We The People’s TikTok offering is its mobile-first content creation capability which enables clients to have new branded content live on TikTok within a matter of hours.
“The way Aussies of all ages have taken to TikTok has reinforced the need for modern brands to be fast. TikTok caught our eye in early 2019, and as part of our philosophy of ‘always asking what’s next’, we invested heavily to better understand the opportunity for Australian brands. Since then, we’ve put our learnings to work launching several organic, paid and influencer campaigns for our client partners,” said Jacob Arnott.
We The People’s client partners who are already taking advantage of the dedicated TikTok support include Chobani and Victoria University.
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]