Wavemaker has scaled up the leadership team of its Melbourne office, with a senior inter-office appointment and two promotions.
“The combined skill sets of these three talented individuals will offer Wavemaker clients innovative and transformative solutions, fuelled by our attitude of positive provocation. With this trio at the helm of our strategic output, I’m confident that Wavemaker Melbourne will play a key role in reshaping both the market and our business in this data-driven environment. I’m excited to see what we can accomplish together,” said Daniel Isaac, managing director of Wavemaker Melbourne.
Stephen Drawbridge will make the move from Wavemaker Adelaide to Melbourne to take on the role of strategy partner, tasked with leading strategy for Mondelez as well as other Wavemaker clients. He took up his new role after a decade in the Adelaide office.
In addition, head of digital Kristy Kinzett will take on the new role of managing partner in recognition of her work on L’Oréal, and will be responsible for dialling up integrated digital and performance thinking across all Wavemaker campaigns.
Steve Thornton will step up from his current role as planning director on Mondelez to head of planning Melbourne, tasked with driving the agency’s planning principles across all clients. Thornton has been at Wavemaker Melbourne for nearly five years.
“Promoting from within is a big part of Wavemaker’s culture of positively provoking growth for our people, our business, and our clients. It not only rewards talented and committed people for their hard work, it also benefits our clients by ensuring continuity and the retention of valuable IP. In the case of Stephen Drawbridge, Kristy Kinzett, and Steve Thornton, we’re incredibly lucky to have three of the best strategic minds in the business – together, they will ensure we are leading the way in our strategic advice to clients and how we are using the latest tools and technology to drive planning outcomes,” said Wavemaker ANZ, CEO Peter Vogel.
