VMO has announced it has hit the milestone of over 530 live centres within its retail network in Australia.
This follows a year of growth, marked by the rollout of new installations and partnerships with retail property groups, Region Group, TOGA, Meriton Retail Precincts, and several others.
Anthony Deeble, chief commercial officer of The HOYTS Group and VMO said, “The growth of our retail network reflects the strong, trusted partnerships we’ve built with retail centres, allowing us to scale while consistently delivering high-quality screens in strategic locations”.
“With more centres going live this year and next, we’re well on our way to becoming the outdoor network with the biggest location footprint in the country. It all ties back to our mission to give advertisers even more opportunities to reach Australians at key moments in the retail journey,” concluded Paul Butler, managing director of VMO.
“The expansion of our large-format digital screens forms part of this wider growth. These high-impact placements are built for big-brand campaigns, delivering the scale and space needed for bold, eye-catching brand-led creative in some of the busiest retail environments in the country”.
