B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • Nine
  • Pinterest
  • Meta
  • Seven
  • Dentsu
  • WPP
  • AFL
  • ARN
  • ABC
  • B&T Exclusive
  • Thinkerbell
  • Google
  • TikTok
  • Zenith
  • Publicis Groupe
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Virgin Australia & Starlight Foundation Celebrate 15 Years Of Partnership In The Heart Of Australia
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Virgin Australia & Starlight Foundation Celebrate 15 Years Of Partnership In The Heart Of Australia
Marketing

Virgin Australia & Starlight Foundation Celebrate 15 Years Of Partnership In The Heart Of Australia

Staff Writers
Published on: 21st August 2025 at 11:31 AM
Edited by Staff Writers
Share
4 Min Read
SHARE

On 13 August 2025, Starlight Children’s Foundation (Starlight) and its official Wishgranting partner, Virgin Australia, marked a milestone 15-year partnership by flying three children and their families to the heart of Australia, Uluru, for a five-day adventure of a lifetime.

The journey is part of Virgin Australia’s long-standing commitment to Starlight, which has seen the airline help grant more than 3,000 travel wishes over the past decade and a half. Last year alone, Virgin Australia supported almost 40 per cent of Starlight’s travel wishes, flying children and their families to destinations across Australia and beyond.

The Uluru adventure began with an exciting send-off in the Virgin Australia Lounge at Brisbane Airport, where families enjoyed games, surprises and entertainment with Captain Starlight, before boarding their Virgin Australia flight. Over five magical days, the families stayed at Ayers Rock Resort and explored Australia’s spiritual heart, including a breathtaking sunrise over Uluru, camel rides, dot painting, didgeridoo lessons and unforgettable outback adventures – creating memories to treasure forever.

Starlight CEO Louise Baxter said: “At Starlight we believe happiness matters. And our Wish granting partner Virgin Australia believes this too. Virgin Australia’s incredible support has helped Starlight grant over 3,000 seriously ill children their life-changing Starlight Wish. Giving them something positive to look forward to and lift their spirits when they are facing the most challenging times.

“Everyone at Virgin Australia, from the welcoming cabin crew, ground teams and those behind the scenes, go above and beyond to ensure Starlight Wish children have a truly wonderful travel experience. We are so excited to celebrate our 15-year partnership right in the heart of Australia!”

Virgin Australia CEO Dave Emerson said the partnership reflects the airline’s purpose of creating uplifting experiences that make travel more joyful and meaningful.

“For 15 years, we’ve been privileged to help Starlight grant thousands of travel wishes, giving children and their families moments of joy, connection and hope during incredibly tough times. Every Starlight Wish we support is a reminder of the power of travel to inspire and uplift. It’s one of the most meaningful things we do at Virgin Australia, and we’re incredibly proud of our team who go above and beyond to make these journeys remarkable,” Emerson said.

For children like Wyatt, 17, from regional Victoria, Lucie, 12, from Sydney, and Willow, 14, from Newcastle, the Uluru trip is more than a holiday – it’s a wish come true. Each has faced serious illness and treatment, and the journey offers a chance to heal, dream and embrace new adventures together with their loved ones.

Research shows Starlight Wishes provide a welcome distraction from a child’s illness or treatment, helping to inspire them to achieve more by engaging in activities they had previously not considered possible. Travel gives opportunities for families to see unknown places and try new experiences, fostering a sense of togetherness and promoting joy and happiness. Fulfilling a travel wish can help a child feel better equipped to overcome adverse events in the future by increasing resilience, confidence and self-esteem.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.


TAGGED: Starlight Children's Foundation, Virgin
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Manifest: B&T’s Agency Scorecard 2026
10/06/2026
Medibank Launches Media Agency Review
10/06/2026
Born: B&T’s Agency Scorecard 2026
10/06/2026
It’s The Best Of The Best Independent Media Agency Bosses!
10/06/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?