VICE Media’s Broadly has released a rich and representative collection of all-new stock photography entitled: “The Gender Spectrum Collection: Stock Photos Beyond the Binary”, which will be available free for all media outlets.
The collection, directed and curated by VICE’s Broadly team and photographed by noted trans photographer/artist and producer Zackary Drucker, is made up of nearly 200 new images of trans and non-binary individuals intended to portray the under-represented community without clichés.
These are original photos depicting trans and non-binary people with careers, relationships, talents, passions, and home lives.
The Gender Spectrum Collection signifies a step toward improved representation of one of the world’s most diverse and historically poorly represented communities.
To further that goal, rather than solely deepening VICE Media’s internal library of stock photos, the company is making the entire collection available to other media organizations through a Creative Commons license.
Broadly encourages fellow media outlets to use them widely and responsibly, and to commission their own nuanced depictions of trans and non-binary people whenever possible.
Broadly editor-in-chief, Lindsay Schrupp said: “At a time of heightening visibility for transgender and non-binary people in mass media, there is a serious scarcity of photos available to media that accurately reflect the lives and experiences of transgender and non-binary people.
“While we originally set out to create this gallery for our own use, we hope to help set a new industry standard by making these available to all media outlets.”
This collection continues the trend over the last several years to increase diversity in stock photos across race, gender, body size, ability and more.
Schrupp added: “The stock photos we see in the media every day are reflective of how we view ourselves and the world around us.
“They also have the power to shape our perceptions of communities, challenge our biases, and help us visualize a better, more inclusive world.
“We hope the Gender Spectrum Collection helps to reduce harmful stereotypes and show trans and non-binary people as they really are—with fully lived lives, relationships, and experiences.”
At B&T, we believe initiatives like this can shape and influence culture. That’s one of the reasons we created Changing the Ratio, Australia’s diversity and inclusion conference for the advertising industry. Check out the 2019 schedule today.
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]