B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: US Auto Insurer Creates Awkward Urinal Scene And Poolside Winking For Super Bowl Spot
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > US Auto Insurer Creates Awkward Urinal Scene And Poolside Winking For Super Bowl Spot
Advertising

US Auto Insurer Creates Awkward Urinal Scene And Poolside Winking For Super Bowl Spot

Staff Writers
Published on: 7th January 2016 at 12:02 PM
Staff Writers
Share
2 Min Read
SHARE

A New Jersey insurance company known for being a bit left of centre has produced a fresh set of comedic ads, just in time for the Super Bowl.

After having a Super Bowl ad that talked about ‘Blue Balls’ pulled last year, the Citizens United Reciprocal Exchange, or Cure in the New Jersey and Pennsylvania markets, recently debuted ‘Keep your eyes on the road’, a 30-second spot in which one man takes a peek at another in front of the urinals.

https://youtu.be/ui8dWwB35y0

Another version, entitled ‘Use your blinkers correctly’, features a man accidentally winking at a girl poolside and getting busted by her angry boyfriend.

Per AdAge, the ads began airing in the fall as part of a six-spot campaign, and director of marketing for the 26-year-old company Mike Kochnover said they are fans of pushing the envelope with car-centric ideas.

“We have a snarky marketing campaign—a kill-them-with-laughter idea that has worked for us,” he told AdAge.

A third commercial, ‘Check your blind spot’, which has been in limited release in New York and Philadelphia, depicts a man trying on his wife’s bra.

Kochnover confirmed that Cure will roll out a halftime spot during the Super Bowl in the New York and Philadelphia markets.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, harley-davidson, rakuten marketing, YouTube
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?