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B&T > Brands > UNIQLO Bolsters Ecom & Digital Offering For More Personalised Shopping
BrandsMarketing

UNIQLO Bolsters Ecom & Digital Offering For More Personalised Shopping

Staff Writers
Published on: 27th August 2025 at 11:27 AM
Staff Writers
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UNIQLO Australia has announced some significant updates to its retail offering with digital commerce at the fore.

Launching from 17 September, the brand will introduce a suite of new services and features across its online and physical retail channels, integrating digital and in-store experiences.

Its Click & Collect services have been expanded to the full online range and in-store items. Click & Collect Lockers with initial trials in Knox and Emporium stores. A new Order & Pick service will launch from early October, enabling customers to collect online purchases in-store within two hours – meeting the growing demand for speed and flexibility.

Utilising a state-of-the-art automated distribution centre in Victoria, Express Delivery will be available nationwide from September 22.

It will launch an upgraded website platform will offer a faster and more intuitive shopping journey. Key improvements include smarter search capability, streamlined layouts, an easier checkout process, and new payment methods such as Google Pay, Apple Pay. Physical Gift Cards will also be available to use online and purchase in stores from September 17.

From October 27, a new eConcierge service will allow customers to shop the full online range directly in-store and pay at the register, with delivery to their preferred address. Combined with a refreshed mobile app experience featuring increased support, online digital order history, and curated content, customers will enjoy a connected and supportive shopping experience wherever they are.

UNIQLO’s upcoming launch also includes value-added services like pre-order options for selected items and integrated order history tracking across all channels – further simplifying the path from inspiration to purchase.

“We’re committed to evolving with our customers’ needs and we have taken their feedback and implemented it into our E-Commerce transformation” said Satoshi Naito, UNIQLO Australia COO.

“This transformation brings together speed, convenience and personalization to deliver a truly seamless shopping experience – whether online, in-store, or both. We are thrilled to be able to provide many new ways for our customers to shop and enjoy LifeWear essentials through our expanded digital presence.”

UNIQLO’s latest initiatives reaffirm its commitment to LifeWear and to creating thoughtful solutions that make everyday life better for Australians.

As part of the roll-out, Uniqlo.com.au will temporarily turn off the Click and Collect service from 31 August and restart on 23 of September. The Website will not be operational for two days over 15 and 16 September and the APP will relaunch on the 17 of September.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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