Mediabrand UM Snares Nestlé ANZ Media Account

Mediabrand UM Snares Nestlé ANZ Media Account
SHARE
THIS



Nestlé Oceania has appointed Mediabrands-Thrive UM as its media agency, following a competitive pitch.

Mediabrands-Thrive UM will work across Nestlé’s Australian and New Zealand markets, on brands including KitKat, Allen’s, Nescafé, Milo, Maggi, Uncle Tobys, Nespresso and Purina.

UM has taken Nestlé’s media account from incumbent Group M-owned Wavemaker who had the account for three-and-a-half years, originally awarded to MEC which then merged with Maxus to create Wavemaker.

Nestlé director of communications & marketing services Therese Kallie said, “The agency review follows global best practice – ensuring that we continue to re-examine how we manage our media investment, which moves beyond the old world of strategy, planning and buying – to address the challenges posed by an attention poor target audience and the dynamic, ever-changing media landscape.

“After careful deliberation, we have appointed Mediabrands-Thrive UM to partner with us.

“Their response demonstrated a great understanding of our business as well as the complexity of the current landscape and included broad thinking around building digital platforms, brand experience opportunities and personalised consumer data use to help us accelerate our brands’ performance.”

Adding, “We would like to extend our thanks to Wavemaker and Mediacom for their excellent collaboration over the past few years. There have been some great achievements delivered by both agencies.”

Please login with linkedin to comment

GroupM ipg MEC Nestle UM wavemaker

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]