Australian Pilates communities, Love Athletica, will launch a national partnership with UGG to celebrate her.
The partnership will focus on comfort, performance and wellness, aligning the UGG product with Love Athletica’s Pilates and yoga studios across Australia.
UGG and Love Athletica will roll out an ongoing, layered schedule of events, promotions and marketing activities designed to engage their communities both in-studio and in her favourite spaces.
This will include exclusive cross-promotional offers between the UGG and Love Athletica databases, curated community events hosted at Love Athletica studios in Melbourne, Canberra and Adelaide, UGG discounts for Love Athletica members and product seeding to all Love Athletica trainers.
UGG will also feature prominently across Love Athletica’s studios around the country through visual merchandising.
Marika Berney marketing manager Love Athletica said: “Pilates spaces are as much about lifestyle and identity as they are a workout,”
“By coming together with UGG, Love Athletica is adding more to the end-to-end Pilates experience. We’re helping our clients and trainers feel more connected by acting on the real-life preferences of our community, which starts when they’re choosing what to wear to class, and stays with them long after they’ve wound down afterwards.”
“There’s something to be said for trusted, local brands partnering up, and we’re sure that this collaboration will add value to our trainers’ lifestyles and favourite spaces, as well as those of our clients.”
The partnership will launch with a series of activations including a key opinion leader event in Melbourne. Community-focused in-studio events will roll out across Melbourne and Adelaide locations from February 2026 onwards.
