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Reading: UBank Appoints WPP’s whiteGREY As Its New Brand & Creative Agency
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B&T > Advertising > UBank Appoints WPP’s whiteGREY As Its New Brand & Creative Agency
Advertising

UBank Appoints WPP’s whiteGREY As Its New Brand & Creative Agency

Staff Writers
Published on: 6th December 2021 at 9:17 AM
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UBank has appointed whiteGREY as its lead brand and creative agency following a competitive pitch.

A division of National Australia Bank (NAB), UBank launched in 2008 as one of Australia’s first homegrown digital banks. Since then, it has grown rapidly and now proudly serves 600,000 customers. In May 2021, NAB announced it was acquiring neobank 86 400 to combine with UBank to deliver a market-leading digital banking experience that helps more Australians better manage their money.

The partnership with whiteGREY, which is effective immediately, will enable UBank to communicate its brand evolution. It will highlight the bank’s clear focus on removing the unnecessary extras and delivering customers a seamless digital banking experience that provides exceptional value.

Lee Simpson, CEO of whiteGREY, said: “It’s fantastic to be chosen as UBank’s strategic and creative partner at this significant moment in their history. The level of UBank’s ambition is matched by the quality of the experience which is an exciting combination. We can’t wait to work with the UBank team to bring this offering to more Australians.

John Cusumano, head of UBank marketing, added: “It’s UBank’s purpose to help more Australians take control of their money. We are excited to partner with whiteGREY who will help us accelerate UBank’s growth by combining its established name and customer base with 86 400’s technology platform and experience. whiteGREY are best placed to support us as we deliver a new digital experience and product propositions to our new and existing customers.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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