Brisbane-based agency TwentyTwo Digital has kicked off the year with a strong run of client wins and campaign launches across healthcare, community, and premium retail.
From national awareness campaigns to event activations, the agency’s recent work spans both purpose-led initiatives and commercial outcomes.
Following a successful setup of digital advertising infrastructure leveraging Google Ad Grants to support Epilepsy Awareness Month, TwentyTwo has extended its partnership with Epilepsy Queensland into a new high-energy campaign.
The latest initiative aims to sell 500 tickets to the sold-out State of Origin Game 3, where fans will take over a bay at Suncorp Stadium dressed as “the king” and epilepsy advocate himself, Wally Lewis.
“TwentyTwo have been an incredible partner, both in delivering campaigns that deliver results and drive crucial awareness. They are also committed to increasing our in-house capability to manage and amplify our day-to-day activity,” said Epilepsy Queensland’s general manager of growth and engagement, Tamara Ridley.
“They meet us where we are, but more importantly they are always supporting us to keep things moving, which is critical for a not-for-profit like ours.”
TwentyTwo Digital is also supporting Chronic Pain Australia across a series of significant initiatives, including the launch of the National Pain Alliance at Parliament House in Canberra in March, alongside the rollout of the annual National Pain Survey and Kids in Pain Survey.
The National Pain Alliance brings together leading organisations across the health sector to advocate for chronic pain to be formally recognised within Australia’s health data and policy systems.
TwentyTwo has also led the digital rollout of both national surveys, designed to capture lived experiences underrepresented in national datasets and decision-making, creating what Chronic Pain Australia describes as the “national pain gap”.
“These initiatives are about making the invisible visible,” said Chronic Pain Australia chair Nicolette Ellis.
“Chronic pain affects one in five Australians, yet it’s still largely missing from the data that shapes policy and funding. If it’s not counted, it’s not prioritised.
“The National Pain Alliance and our national surveys exist to change that: bringing visibility, coordination, and better access to care for those living with pain.”
Springfield Healthy Hearts
TwentyTwo Digital has partnered with Springfield Healthy Hearts, an initiative led by The University of Queensland in collaboration with the Heart Foundation and supported by Springfield City Group, to develop and launch its new creative platform, At The Heart.
The campaign platform is designed to bring the initiative’s vision to life in a way that is clear, human, and actionable. Now rolling out across Springfield City, the platform connects research to everyday life, making it easier for people to engage with and make healthier choices.
“This is about taking a complex, multi-stakeholder initiative and making it more human and
actionable,” said Springfield Healthy Hearts lead professor Lauren Ball.
“We want everyone in Springfield City to know they are at the heart of what we’re trying to do here: build a healthier Springfield by bringing together research, coordinated action, and community participation to drive long-term health outcomes.”
Across all recent wins, a consistent theme is emerging: brands are pushing back on surface-level activity and looking for marketing that delivers real, measurable outcomes.
“AI has made it easier than ever to create more, but more doesn’t mean better,” concluded TwentyTwo Digital general manager, Ashton Tuckerman.
“We’re finding clients need their budgets to work harder, especially in not-for-profit and community health where outcomes matter more than output. That’s where strong thinking and good judgment matter most.”
