OzTAM released the Q4 2025 edition of Streamscape, expanding the report to include device-level in home viewing and confirming that the television screen remains the centre of video consumption in Aussie homes.
For the first time, Streamscape reports viewing across in-home connected devices, including smartphones, computers and tablets, expanding the scope of video viewing measured within the home.
The Q4 report captures 17 per cent more in-home viewing minutes than previous Streamscape releases. In Q4 2025, the majority of Total People in-home video viewing occurred on TV sets (85.3 per cent of total minutes), followed by smartphones (7.2 per cent), computers (4.7 per cent) and tablets (2.8 per cent).
The share of in-home viewing occurring on TV sets is consistent with established international benchmarks. In the UK, around 84 per cent of in-home video viewing occurs on TV sets, while in the United States the comparable figure is typically close to 80 per cent.
Free-to-air Total TV, across both broadcast TV and BVOD, accounted for 62.1 per cent of viewing to TV sets, with broadcast TV alone accounting for 52.3 per cent.
Streaming activity across both BVOD and SVOD services increased during the quarter, aligning with the northern hemisphere winter release cycle for global content and broader local seasonal shifts in viewing behaviour.
Across the full year 2025, free-to-air Total TV (broadcast TV and BVOD) dominated TV set viewing, accounting for 67.7 per cent of Total People minutes. Broadcast TV contributed 58.5 per cent while Total BVOD represented 8.9 per cent, and Digital Video (SVOD / AVOD) 32.6 per cent.
“The addition of device-level viewing to Streamscape is a meaningful step forward for the industry, capturing 17 per cent more in-home viewing minutes and providing a clearer view of how Australians are consuming video across screens in their homes,” said Karen Halligan chief executive officer at OzTAM.
“The Q4 All Device results confirm that the TV screen remains the most powerful medium for in home viewing in Australia, accounting for 85.3% of total minutes, and which is closely aligned with global markets.” she added.
