World-renowned Swiss watchmaker Tissot is throwing it back to 1978 with the relaunch of its flagship PRX 40 205 watch this month in Australia, weaving together tradition with modern design.
The PRX 40 205 watch is an essential timepiece with an integrated case and bracelet, fitted with newly developed quartz movements. The new piece is the perfect accessory for those with a passion for design and an eye for ingenuity. The new PRX 40 205 range will initially be fitted with quartz movements, with automatic to be introduced later in the year.
To celebrate its launch, Tissot partnered with elite athletes, Morgan Mitchell (Athletics), Ryan Papenhuyzen (Rugby League) and Adam Zampa (Cricket) to time travel back to the ‘70s and pay homage to an era of revolutionary fashion in a retro inspired photo shoot.
Tissot has always had a flair for designs that reflect this era. In the late 1960s, in response to the new freedom in watch shapes, came the launch of oversized, colourful, psychedelic, pop-art watches that broke the conformism of previous years. In the same spirit, the later 1970’s saw the appearance of the PRX 40 205 design, harnessing the vibrancy of the new decade.
The watch name comes from “PR” standing for Precise and Robust, and “X”, in Roman numerals, standing for the 10 atmospheres of depth to which the watch remains water-resistant, or a total of 100 metres. The numbers listed afterwards also provide specific meaning with reference to the case size (40mm) and the 205 which was part of the original reference number of the piece from 1978.
Tissot General Manager for Australia and New Zealand, Scott Jungwirth said, “Re-launching designs inspired by our history of watch making is something we do often, but the PRX is unlike anything we have seen from Tissot for some time. The magic is in the design of the bracelet and how it works seamlessly into the smaller case to create a retro look, which is capturing the imagination of a new generation of customers.”
Boasting more than 165 years of history, embodying quality and innovation, Tissot has cemented itself as one of the biggest watch brands in the world. The plus sign in the logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold in more than 160 countries, are authentic, accessible and use special materials, incorporate advanced functionalities and meticulous design. Tissot stands by its signature, Innovators by Tradition.
The PRX 40 205 watch will be available Online and In-store at Tissot Myer Melbourne and Tissot
Boutique MidCity, Sydney.
Please login with linkedin to commentTissot
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]