It’s the best time to be in Adland since 2010, but not if you’re in the print business says a new snapshot of the UK advertising market.
British ad spends grew 7.5 per cent last year to £20.1 billion ($A37.8 billion) according to the latest Advertising Association/Warc expenditure report.
It was a particularly good time for the cinema advertisers who were up 21 per cent from the year previous thanks to a number of cinematic blockbusters such as the return of Star Wars and the new Bond flick Spectre.
Unsurprisingly, UK internet advertising was up a very healthy 17.3 per cent to £8.6 billion ($A16.18 billion) with mobile the real driver, up a staggering 61 per cent to £2.6 billion ($A4.89 billion).
UK TV also fared relatively well up 7.3 per cent to £5.2 billion ($A9.78 billion), while SVOD grew 21 per cent to £175 million ($A329.2 billion).
However, newspapers continued their tough trot, down 11 per cent YOY to £1.2 billion ($A2.26 billion). Britain’s broadsheets (or “quality newspapers” as they tend to call them) were down 9.6 per cent to £435 million ($A818.5 million). While the tabloids were down a whopping 16.2 per cent and regional newspapers saved some face down just 6.2 per cent.
