TikTok is helping spread the word about vaccines, launching a new dedicated in-app hub in partnership with UNICEF Australia.
Making the announcement on Tuesday, TikTok Australia and New Zealand Global Public Policy Director Brent Thomas said the new initiative sets out to address any misinformation that might be circulating about vaccines.
“The local resource, in addition to our global COVID-19 hub, aims to help fight vaccine hesitancy, surface accurate information on COVID-19 vaccinations, and galvanise support for this critical public health program amongst our community,” he said.
“We believe that we are at our strongest when we work together, and partnering with trusted organisations like UNICEF Australia allows us to share authoritative information and resources about COVID-19 and vaccinations with our community.”
TikTok was previously announced as a founding member of UNICEF Australia’s COVID Vaccination Alliance.
To ensure the authoritative vaccine information has cut-through with TikTok’s audience, Unicef Australia has started creating TikToks about vaccinations, including this one with celebrity chef Adam Liaw.
@unicefaustraliaCome along with Adam Liaw as he gets his ##COVIDVaccine! ##vaccinediaries♬ original sound – UNICEF Australia
Tony Stuart, Chief Executive Officer, UNICEF Australia said: “UNICEF is undertaking the largest and most complex vaccination challenge in history as our teams trek up mountains and across rivers to get COVID-19 vaccines to the most vulnerable communities on Earth. But another challenge is vaccine hesitancy, here in Australia and in our neighbouring region, which hubs such as this with credible information will help enormously to counter.
“As increasingly vaccination centres for young people aged 16 and over expand around Australia, it is vital people feel confident to roll up their sleeve when their time comes. As a member of the COVID Vaccination Alliance of UNICEF Australia, TikTok is showing how valuable technology and platform diversity is to reach audiences, as we work together to protect Australian communities.”
