Social media app TikTok is forging ahead with the aim to hire 100 new employees in Australia by the end of 2020.
This is despite the ongoing back and forth over whether TikTok will remain available in both the US, and Australia amidst concerns over data privacy.
As first reported on the SMH, TikTok has publicly listed 20 available roles, however, industry sources have said TikTok is planning to hire 100 roles locally by December, with most of the roles cross media strategy and marketing.
TikTok launched in May 2019 in Australia, and set up its local office in Sydney in June 2020, appointing local general managers Lee Hunter and Brett Armstrong to lead the team.
A TikTok spokesperson told the SMH: “As we work to build a positive and safe environment for users, our focus is on continuing to grow our local operations and invest in our growing community.
“This includes hiring the right local talent to support the Australian TikTok community across the content, operations and commercial side of the business.”
TikTok Australia GM Brett Armstrong recently revealed to B&T some of its local plans for 2021, including cementing Australia as an innovation hu for TikTok.
“Brands here in Australia really see the value in being first to things, rather than playing it safe. I’m keen to establish Australia as an innovation hub for TikTok, where we roll out world-first solutions for advertisers and marketers to meet that demand.
“What I love is that Australia’s advertising culture is unlike any other. We have a long history of really creative, funny, and irreverent ad campaigns, and that’s exactly the kind of content that TikTok’s all about—so to me it’s a match made in heaven. But more broadly we’re a nation of innovators.”