Gillette Venus has unveiled a new campaign, ‘The One For You,’ tapping Tilly Oddy-Black as the women’s hair removal brand’s new ambassador.
The campaign is rolling out nationally across digital, social and in-store channels.
Tilly Oddy-Black, comedy content creator, TikTok star, actress and writer, is at the forefront of this campaign in her newest role as brand ambassador, known for her authenticity and being comfortable in her own skin no matter which character she’s playing.
The campaign homes in on the diverse range offered by the razor brand, catering to a wide variety of women’s skin needs. It aims to position the brand for a new generation, and Oddy-Black’s appointment aims to engage younger consumers.
“Venus is all about celebrating individuality and that felt like the perfect alignment for me. As someone who’s built a career celebrating individuality through comedy and storytelling, I love that Venus is embracing the idea that one size doesn’t fit all. Your skin is unique, and your shave should be too,” Tilly said.
The new Venus razor collection includes: Gillette Venus Extra Smooth Sensitive – with 5 blades and a SkinElixir lubricating strip for smooth skin that’s up to 100% irritation free, Gillette Venus ComfortGlide White tea – with scented gel bars for a super comfortable, effortless shave experience, and Gillette Venus Comfortglide Sugarberry – with built-in moisture bars for a luxurious shave and smooth skin with every stroke.
“With the launch of The One For You campaign, Venus is redefining the shaving experience by acknowledging that skin and self-care are deeply personal – and we think Tilly is the perfect person to bring this message to life. As the first brand ever to design a women’s razor – specifically engineered to be just as effective as men’s, but tailored to the way women actually shave – Venus continues to champion innovation that puts her needs first,” Gillette Venus’s brand director Vanessa Zhu added.
“This campaign speaks to a generation that prioritises authenticity, comfort, and choice, to meet diverse needs. We’re proud to support Australians in finding a solution that truly fits, because when it comes to hair removal, everyone deserves a product that’s made for them,” she added.
