TikTok has collaborated with Australian visual communications platform Canva in a new partnership aimed at small businesses.
The brands are partnering to help streamline the creative and ad production process of creating TikTok ads, and publishing to the TikTok Ads Manager.
This partnership makes advertising on TikTok even easier, allowing small businesses to create more content that resonates with the TikTok community and save time.
Canva has a library of 50 TikTok ad templates, constructed to ensure brands are “always on” across TikTok while reducing the time and cost it takes small business owners to design creative from scratch.
Canva’s ad templates, coupled with the Publish End Pointstool, are designed to bring ease and simplicity for creators by empowering them to natively publish visually compelling content directly to TikTok to engage with our community in a natural and authentic way.
“Since day one, Canva’s mission has been to empower the world to design by democratising access to traditionally complex and expensive tools. We’re incredibly excited to be integrating with TikTok and levelling the playing field for content creators and small business owners to develop really authentic, engaging and visually compelling content with Canva’s simple platform and ever-growing library of templates,” said Kate Marsden, Canva’s partnership marketing lead.
Small businesses are already experiencing tangible impact from these creative tools, and are sharing it with the TikTok community.
“For someone who has no marketing or design experience, the Canva platform made it simple and easy to create high quality content for my ads with many templates to guide me through the process,” said Bondi Blades founder Ali Clarke.
“It’s given me the confidence to create powerful ads without the cost of a marketing agency.”
Canva is now an official TikTok Marketing Partner, joining TikTok’s growing roster of badged partners who are pioneering forward-thinking solutions for marketers. It is one of the first brands to be badged under TikTok’s all-new Creative Tools subcategory of Creative Partners, helping brands produce creative assets that leverage TikTok’s best practices.
“Small businesses are the heart and soul of our communities, and we’re always thinking of new ways to help them create, connect and thrive on TikTok,” said Brett Armstrong, general manager, global business solutions, TikTok Australia and New Zealand.
“We are truly excited to partner with an innovative Australian business like Canva who shares our passion for creative, authentic and meaningful brand marketing. This integration not only saves time and streamlines creative processes, but yields tangible results for small business owners looking to reach new audiences after such a challenging year.”
TikTok is committed to helping small businesses recover and flourish, and is excited to partner with Canva to offer new, creative solutions to help them find their communities – and customers – on TikTok.
