Thump Media has scored a significant new business victory, expanding its remit with Scenic Group to take on the company’s full portfolio of paid media, including Performance Digital across Australia and New Zealand.
The win marks a major evolution in a partnership that began in 2021, with Thump Media now appointed to manage end-to-end paid media strategy, planning and activation across Scenic Group’s luxury cruise and escorted land journey brands.
Already a trusted partner on brand campaigns, Thump Media will now oversee both above-the-line and performance digital channels, bringing together brand storytelling and measurable demand generation under one unified strategy.
Founded in 2015, Thump Media, which was recently acquired by Nunn Media, operates from Sydney and Brisbane and specialises in media strategy, planning and buying across all channels.
They hold a diverse range of clients including TripADeal, Greyhound Racing NSW and Seriously Digital Entertainment.
Over the past five years, the agency has delivered integrated campaigns for Scenic Group spanning TV, print, digital and audio: including major programs such as the Getaway TV series, the arrival of Scenic Eclipse II in the Pacific region, and the recent launch of Scenic Ikon.
The expanded appointment follows a competitive RFP process and comes at a time of strong growth for Scenic Group across its portfolio of luxury cruise and escorted land journey brands.
Anthony Laver, Scenic Group, General Manager, Sales & Marketing, APAC, said: the professional Thump Media team has aligned closely with the strategic planning and growth of our business, becoming a key extension of our marketing team. By expanding their remit to include Performance Digital Media, this enables Thump Media to better develop, implement and measure all aspects of the Scenic Group paid media sales and marketing programs, across the luxury Scenic and Emerald Cruises & Tours brands.
Under the new agreement, Thump Media will lead fully integrated planning across brand and performance channels, driving clearer attribution, effectiveness and measurable commercial outcomes.
Chris Franke, CEO, Thump Media, said the 5+ year partnership between Thump Media and Scenic Group has been built on a combination of “trust, ambition and shared momentum”.
“Incorporating Scenic Group’s Performance Digital into Thump’s remit, after a competitive RFP, is a logical next step. It allows us to more tightly connect brand-led storytelling with demand-driven activity, and convert audience intent into sustained, measurable growth across all performance channels,” he said.
“We are excited to continue to deliver outstanding work across all Scenic Group brands in partnership with their team.”
