Think TV Names Inaugural CEO As Kim Portrate

Think TV Names Inaugural CEO As Kim Portrate
SHARE
THIS



Ex-helloworld chief marketing officer Kim Portrate has resurfaced as the inaugural CEO of Think TV. The Board made the announcement this morning that Portrate would bring her two-plus decades worth of experience in a myriad of sectors to the role.

In her role as CEO, Portrate will spearhead Think TV’s mission to promote commercial television’s effectiveness and scale across all screens when it comes to advertising and marketing, and ensure the industry gets the very best out of TV.

Think TV was formed in May this year as a dedicated research-driven, marketing and technology development company with founding members Nine Network, Seven Network, Network Ten and Multi Channel Network/Foxtel.

“Following an extensive local and international search, we are delighted that Kim has accepted the position as CEO of Think TV,” Think TV Chairman Russel Howcroft said.

“Kim’s extensive experience and outstanding credentials as both a senior marketer and in senior strategic roles in agencies is a perfect combination of skills as we seek to stamp TV’s dominance as a powerful medium that delivers results for advertisers.

“Kim will work with the Think TV Board and team as we invest in research and other industry initiatives to demonstrate that television is a clear leader in return on investment.”

Portrate has more than two decades’ experience in the packaged goods, telecommunications, finance and tourism industries and was most recently CMO at travel service provider Helloworld Limited.

A commercially-minded marketer and recognised in 2015 as one of Australia’s top 15 CMOs, Portrate began her career with Unilever as a brand manager and has also worked with Power Brewing, Pepsi Cola, Optus and AMP.

Portrate also spent five years as general manager, consumer marketing at Tourism Australia, where she led global marketing in 22 international markets, before joining helloworld.

She has also worked at creative and media agencies in senior strategy roles and relocated to New York to join FCB and BBDO as head of planning. On her return to Australia, she became director of insights and innovation with Carat.

Commenting on her appointment, Kim Portrate said, “It’s an exciting time for the TV industry and I’m thrilled to take this important role at Think TV. Television remains at the cultural heart of society and builds emotional connections unmatched by any other media.

“It will be my goal to lead a collective effort by our broadcasters to prove that TV is the clear leader in terms of advertising impact and return on investment.”

Portrate’s appointment is effective July 1.

Please login with linkedin to comment

30 under 30 awards bauerworks kim portrate mark latham think tv

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]