The Works Founders Launch Tech Startup On Message

The Works Founders Launch Tech Startup On Message
SHARE
THIS



Founders of independent agency, The Works, have today announced the  launch of Australia’s first messenger based social media company, On Message, providing clients with innovative and engaging solutions to uniquely communicate with their audience.

The start-up concept was developed by The Works founders Douglas Nicol, Damian Pincus and Kevin Macmillan with Australia reporting a revolutionary increase in the use of messenger based apps such as Snapchat, WhatsApp and Facebook Messenger recording user numbers that now exceed the traditional top four social media platforms.

Douglas Nicol, partner of The Works said: “The Works prides itself on being innovative and putting creatives at the forefront, On Message has been developed from this forward thinking attitude and we are excited to be thought leaders in how brands will be communicating through messenger apps and have already begun discussions with various leading brands which has been met with a really positive response.”

“The shift in platform popularity has caught many marketers off guard and they are unaware on how to best engage their customers who are moving from being a wider audience to becoming an individual. If we look to China and the success of WeChat you can see a future where brand engagement, customer service and e-commerce has become one seamless and open ecosystem, a shift that we can already see with consumers and their social media behaviour in Australia.”

Encouraging brands to rethink their approach to engagement, service and utility On Message creates conversation marketing, forcing brands to be relevant, reactive and responsible in how they behave.

“This is so much more than a new version of SMS, it is a tectonic shift in how apps are developed and used. Chat platforms are the next great outlet where brands integrate their services and engagement into the customer’s message stream eliminating the once hard to manage, stand-alone brand apps.”

Offering an ever widening spectrum of messaging marketing programs, On Message produces fun customer engagement tools including custom keyboards, stickers and GIFS through to bot development, e-commerce and payment integration.

“Australia produces some of the best tech talent in the world and up until now there has been little opportunity to retain or attract international talent to the country, On Message is a fantastic platform for up and coming developers to be positioned as industry leaders and showcase their expertise.”

The start-up was conceptualized in late 2015 and is focused on working with leading social media brands and building a team of Australia’s primary tech developers with the first work to be launched in the next few months.

For enquiries visit http://onmsg.com.au

Please login with linkedin to comment

Latest News

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors
  • Technology

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors

Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine