While many of us have continued to slug our way through lockdown, B&T’s Good AZ Gold Adland Challenge has not only provided a welcome distraction from Groundhog Day, but a glimmer of hope that we could soon be enjoying at least some of the freedoms we once had again.
We at B&T saw a gap in the market for a decent COVID vaccine PSA. Australia was once a recognised leader in ‘for good’ advertising (think “Slip, Slop, Slap” and Life. Be in it.”), but this time around, we’ve stumbled.
So, we asked the industry to prove it’s still got it, and boy did you respond!
B&T then shared the almost-40 entries with our audience (some of the campaign ideas were absolute belters!) and asked you all which one trumps all and, if we play our cards right, could end up making it onto TV screens, radio waves, billboards and in the papers.
So, to the polls we went, and there was plenty of campaigning across various channels by each of the entrants. But, after 11 days of voting and more than a week spent tallying them all, it’s finally time to reveal the winner of our Good AZ Gold Adland Challenge!
“Wildfire” by Digitas duo Brodie Evans and Nick Duron led the voting from the outset and finished on top with 43 per cent of the votes. Huge congrats to you both on what is a truly brilliant campaign idea!
You can check out their entry HERE.
By taking out the Good AZ Gold Adland Challenge, Evans and Duron have scored B&T’s coveted Golden Ticket, which guarantees each of them a double pass to all of our events in 2022 – that includes the 30 Under 30 Awards, the Women Leading Tech Awards, B&T’s Women in Media Awards, Changing the Ratio, Best of the Best and the B&T Awards. We’re even throwing in a double pass for each of them to Cannes in Cairns!
Of course, we should also give a shout out to the runner-up, “With Vaccines. The Sky’s The Limit” by David Flanagan of P2 Content Creators. It too is a fab idea that’s worthy of some airtime.
Check out the final standings for the Good AZ Gold Adland Challenge below:
| Rank | Campaign idea name | Creator/s | Percentage of votes |
| 1 | “Wildfire” | Brodie Evans and Nick Duron, Digitas | 42.97% |
| 2 | “With Vaccines. The Sky’s The Limit” | David Flanagan, P2 Content Creators | 32.68% |
| 3 | “Don’t Miss The Movie” | Gem Harriss, The Media Store | 5.83% |
| 4 | “The Whole World Is Having A Jab” | Abbie Dubin-Rhodin, Eric Franken and Irnin Khan, Leo Burnett | 5.49% |
| 5 | “Get Your Vax Right” | Sarah Mould, The Core Agency | 3.69% |
A big thanks to everyone who entered the Good AZ Gold Adland Challenge (you can revisit all of the campaign ideas here). We can’t help but think that this competition has helped highlight why getting the jab is key to us all living our best lives once again.
In the meantime, B&T will be putting a word in a good word to our industry contacts about “Wildfire” and see how we might be able to get this campaign out to the masses!
