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B&T > Brands > Partnerships > The Marketing Club & Art Of The Possible Partner To Connect Marketers To Fractional Roles
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The Marketing Club & Art Of The Possible Partner To Connect Marketers To Fractional Roles

Staff Writers
Published on: 10th February 2026 at 12:12 PM
Edited by Staff Writers
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The Marketing Club has partnered with Art of the Possible, a fractional marketing consultancy operating across ANZ.

The partnership is designed to address a growing disconnect in the market: many marketers are seeking meaningful work, businesses are simultaneously looking for proven talent they can plug in quickly – without the cost, risk, or overhead of traditional agency models or permanent hires.

Under the new partnership, The Marketing Club members who opt in will become eligible for relevant project-based and fractional opportunities flowing through Art of the Possible’s client pipeline, with talent matched based on skill set, category experience, and availability.

Founded by Chanel Clark, The Marketing Club has grown into a 15,000 plus strong community spanning New Zealand and Australia, built around a purpose: empowering marketers through connection, capability, and opportunity.

Art of the Possible, founded in Australasia by Adam Brami, operates a lean delivery model – assembling teams of senior, category-experienced specialists around each client brief, then plugging those teams directly into businesses on a project or fractional basis.

“The partnership was about turning community into tangible opportunity,” Chanel Clark, founder of The Marketing Club said.

“We’ve always said our purpose is to empower marketers to thrive – and that means more than just inspiration or connection. Right now, many incredibly capable marketers are navigating a tough job market, while businesses are crying out for senior expertise they can actually afford and access quickly,” Clark added.

“This partnership with Art of the Possible allows us to actively connect those dots – helping our members access real work, and helping businesses get the experience they need without unnecessary friction,” he added.

The announcement comes at a time when marketing roles across Australasia are attracting unusually high volumes of applicants, while brands face increased pressure to deliver growth with leaner teams and tighter budgets.

“The partnership reflects a broader shift in how modern marketing work is being delivered,” Adam Brami, director of Art of the Possible said.

“Businesses don’t need more overhead – they need the right expertise, at the right moment, applied to the right problem. At the same time, there’s an enormous amount of senior marketing talent sitting under-utilised or between roles.

“This partnership allows us to move quickly, scale intelligently, and match experienced marketers directly to real business challenges – without the fluff, inefficiency, or cost structures that have weighed the industry down for years,” he added.

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