TerryWhite Chemmart has announced a major step forward in the evolution of its retail media network, TWC Connect, confirming the rollout of digital in-store screens across its first 100 pharmacies nationwide by early 2026.
The new in-store digital screens will be positioned in high-traffic zones – including front-of-store and near the dispensary – meaning both endemic and nonendemic brand partners have high-visibility access to health-motivated customers in the trusted pharmacy environment.
The first 100 pharmacies will be live by January, with ongoing expansion planned through 2026. The ambition is to extend the network across all 620+ TerryWhite Chemmart pharmacies.
The move strengthens the position of TWC Connect in the retail media landscape as a scaled, health-powered platform, combining reach and relevance with the credibility of the TerryWhite Chemmart brand.
“The rollout of digital screens marks the next evolution for TWC Connect,” said Janice Hoogeveen, general manager marketing and retail media at TerryWhite Chemmart.
“By activating the first 100 pharmacies this year, we’re delivering brand partners the ability to engage customers at the point of care when health decisions are being made and attention is highest”.
“The new in-store screens expand our omnichannel footprint, providing both reach and influence at the point of purchase. t’s a key step toward building Australia’s most trusted health-powered retail-media network and driving new customers into the pharmacy network”.
The digital screen network forms part of the TWC Connect broader retail-media ecosystem, with on-site and off-site digital placement, in-store activations, richer communication with the brand’s loyalty database and continues to be underpinned by pharmacy first-party data.
Michael Beaumont, general manager at TerryWhite Chemmart, said the investment demonstrates the brand’s commitment to innovation in retail media.
“This expansion allows our partners to deliver targeted, contextually relevant campaigns to customers who are already thinking about their wellbeing”.
“Our environment is unique. It’s credible, health-led, and brand-safe, giving suppliers a trusted context where engagement comes naturally”.
Scaling through 2026, TWC Connect is set to elevate campaign performance for brand partners; combining advanced targeting, data-driven insight, and creative innovation to deliver stronger results and deeper customer impact.
