Ten Keen On US Content, With String Of New Shows In The Works For Aussie TV

Ten Keen On US Content, With String Of New Shows In The Works For Aussie TV
SHARE
THIS



Ten Network is apparently keeping its buddies in the US, and their landslide of TV content, very close as it reveals several shows it intends to air on Aussie television.

Ten chief programming officer Beverley McGarvey told Fairfax Media she was impressed by the stream of programs coming out of the States, as she visited LA for the annual screenings.

“There is continued quality of content, and despite all the talk over the years, people still want to watch quality content. They may just watch it in a slightly different way,” McGarvey said.

“It’s important for us to have a mix on the schedule. Domestic content is critical but it’s good to have quality international content on the schedule.”

Australian networks previously trimmed back on deals with America, with Nine dropping out of its Warner Bros deal last year, Ten cutting costs for its CBS output deal back in 2014, and Seven choosing not to renew its output deals with Disney and NBC as well.

But US TV remains an important aspect of the networks’ content, and Ten maintains its supply deals with Fox, which it shares with Foxtel, and CBS.

McGarvey told Fairfax international content always has held a role in domestic programming, with shows like an Australian take on 24, a TV version of The Rocky Horror Picture Show, a Prison Break comeback and Fox-produced show This is Us said to be on the schedule.

McGarvey said This is Us, in particular, had “multifaceted story lines that come together” to complement Ten’s show Offspring, adding that “it would definitely play well on Ten’s schedule”.

A refreshed version of Macgyver was also on the cards, as well as a new Katherine Heigl drama, Doubt.

“Quality premium dramas do well, do business, do mass numbers and also do well on different screens,” McGarvey added.

 

Please login with linkedin to comment

#HappyGiving Advertising Standards Bureau beverley mcgarvey brand expression Collaborative Economy difference between Fetch TV Interior Join In Sydney Opera House Ten Network this is us TV

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]