Telecommunications giant Telstra has kicked off the pitch process for its consumer PR account.
A Telstra spokesperson confirmed to B&T that the review process is underway for the account, but refused to comment any further.
Edelman currently handles the consumer account for Telstra, while PR Edge – which has just merged with CHE Proximity’s newsroom function to become Attention+Influence – takes care of the remaining PR duties for the telco.
