Asia-Pacific Leads The Way On Global WARC Awards Shortlist, Australia With 12 Finalists
It's all go for Asia-Pacific at the WARC Awards. Though jury reportedly…
Trust In Government, Businesses, Journalists & Media Drops In Australia
The Edelman Trust Barometer has revealed that no-one trusts us, you or…
Former Edelman Execs Susan Redden Makatoa & Peter Fraser Launch Corporate Advisory Firm, Stratagem
Former Edelman execs launch new corporate advisory firm. Go all a bit…
Edelman Under Fire In US For Work With Fossil Fuel Group
The climate crisis continues to heat up for agencies around the world.
Havas Red Nabs Laura Cario From Rival Edelman
Do you have a clichéd view of the PR industry? Possibly confirm…
Edelman Names Jenny Granger Head Of Strategy For Its Health Business
Jenny Granger named strategist for Edelman's health business. Can't confirm or deny…
Edelman Nabs MediaCom’s Tom Robinson As Its New CEO
Simon & Garfunkel's hit 'Mrs Robinson' booming throughout the Edelman office today…
Some 450 Global Scientists Urge PR & Ad Agencies To Immediately Drop Fossil Fuel Clients
B&T's all for ad agencies dumping fossil fuel clients and that's despite…
Edelman Announces String Of Senior Promotions
No need for colleague resentment at Edelman today, on news that practically…
Edelman Appoints Natasha Brack Head Of Tech & Danny Cowan As Director Corporate
Edelman snares Microsoft's Natasha Brack & Starbucks' Danny Cowan. Danny making a…
Edelman CEO Michelle Hutton: “How Brands Can Do The Right Thing In The Age Of COVID-19”
It's rare B&T uses the term "utterly experterist", but when dealing with…
Samsung Launches Teeny, Tiny, National Campaign: Microcodes Via CHEP
Were you the person responsible for losing the Samsung account to CHEP?…
Australians Don’t Trust Media, Government, Business Or NGOs: Edelman
This Edelman trust survey makes for some unsettling reading. And trust us,…
Edelman Australia Appoints New Group Managing Director
In news just in, Edelman has a new group managing director. And…
Influencers The Secret To Creating Consumer Trust, Says Edelman Research
B&T is reporting live from Ad Week at Sydney's Luna Park. We've…
Rideshare Service DiDi Launches ‘Do More, Pay Less’ Campaign Via OMG! Creative & Mr Smith
Rideshare service platform DiDi unveils new spot free from the BO and…
Michelle Hutton To Replace Edelman CEO Steve Spurr
Michelle Hutton returns to run Edelman Australia. Sadly, not on a white…
Edelman Wins PR Account For REA Group
Edelman snares REA Group's PR in a competitive pitch. And by "competitive…
Deliveroo & DiDi Hand Over PR Accounts To Edelman
Edelman lands two clients that both start with the letter D. Although,…
LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman
Professional networking platform LinkedIn has unveiled a consumer-targeted social campaign featuring Aussie…
“Change Is Always Hard”: Edelman CEO Steven Spurr
“Change is always hard” says Edelman's CEO. Although, it must be said,…
Edelman’s Carl Moggridge Joins Magnum & Co as MD
Sydney-based integrated communications agency Magnum & Co has announced the appointment of…
Oh Dear! Trust In Australia’s “Institutions” (Particularly Media) Plummets!
In top news for sales of rotten eggs & tomatoes, Aussies hate…
Telstra Puts Consumer PR Account Under Review
When not waiting on hold for hours with our bank, Telstra is…
Morgan Spurlock To Judge GetUp Short Film Comp
The man behind Super Size Me and Where in the World is…
Upworthy Sought Brand Partners. You Won’t Believe What Happened Next
When the site launched in 2012, it never had advertisers in mind.
