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Reading: Telstra Launches ‘A Put Your Phone On Silent’ Campaign Via Bear Meets Eagle On Fire and +61
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B&T > Campaigns > The Work > Telstra Launches ‘A Put Your Phone On Silent’ Campaign Via Bear Meets Eagle On Fire and +61
The Work

Telstra Launches ‘A Put Your Phone On Silent’ Campaign Via Bear Meets Eagle On Fire and +61

Staff Writers
Published on: 22nd April 2025 at 10:24 AM
Edited by Staff Writers
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2 Min Read

Telstra has created a series of intriguing, silent short films to remind cinema audiences to put their phones on silent.

The black and white films – Mirror Mirror, Four-Legged Friend and Magnetic Boy – are directed by FINCH’s Dougal Wilson in his first Australian production and commercial project since 2018.

Four-Legged Friend (video above) features a table dancing with a woman who had seemingly been stood up for a date. In Mirror Mirror a woman turns into a werewolf, while magnetic boy shows an experiment of a kid whose magnetism attracts metal items.

Brent Smart, CMO of Telstra, said: “So much care and craft has gone into these, I can’t wait to see them before some animated film my kids make me watch.”

Micah Walker, founder and chief creative officer of Bear Meets Eagle On Fire, added: “This is such a simple, fun idea and getting to work with Dougal again has just made that even better. We couldn’t be happier with how they’ve come to life.”

Wilson said: “It was a delight to work with Micah and his team and Telstra on such a fun project. I loved these ideas and crafting them with my wonderful production team and crew was a hugely enjoyable experience.”

Magnetic Boy

Mirror Mirror

Campaign Credits

Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand and Sponsorship: Alita McMenamin
Head of Creative Excellence: Anna Jackson
Senior Brand Manager: Dene Mackenzie
Media & Marketing Operations Lead: Paula Marreiros
Product Management – Senior Specialist: Olivia Cortes

Creative Agency: Bear Meets Eagle On Fire with +61

Production Company: FINCH
Director: Dougal Wilson
Executive Producer: Nick Simkins
Producer: Cath Anderson
Director of Photography: Jeremy Rouse
Production Designer: Neville Stevenson
Costume Stylist: Joanna Mae Park
Casting: Byrne Creative and Mackintosh Casting
Special Effects: MEG SFX 

Editorial: ARC
Editor: Elise Butt 

Post Production: ALT VFX
VFX Supervisor: Dave Edwards
VFX Senior Producer: Celeste Fairlie
Executive Producer: Tyrone Estephan 

Media Agency: OMD Australia

 

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TAGGED: +61, bear meets eagle on fire, Telstra
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Arvind Hickman
By Arvind Hickman
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Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

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