Telstra might have launched a snazzy new campaign, but it’s still in a spot of trouble as they face legal action over allegations a recent ad campaign could be misinterpreted, leaving viewers to think Telstra is a sponsor of the Aussie Olympic team.
Friday saw a stack of documents filed in Federal Court that claim the telco’s campaign is a “clear attempt to deceive Australians”, despite the telco having zero affiliation with the national Olympic squad and “no official role with the Olympic movement”, per Fairfax reports.
Promotions for the Games on Channel Seven have telco giant pinned as the “official technology partner” for Seven’s Olympic Games broadcast, with a fetching version of Peter Allen’s ‘I go to Rio’ in the background. However, adjustments were made to the ad after the AOC raised legal concerns.
The Australian Olympic Committee released a statement on Friday night, saying it was “left with no choice” but to take the case to court, citing support of its actual commercial partners as most important.
“Unfortunately, some companies try to mislead the Australian public into believing they support the Australian Olympic Team or have an involvement with the Olympic movement when they don’t,” the statement said.
“Despite repeated attempts for cooperation, today the AOC has been left with no choice but to seek appropriate legal measures in the Federal Court.”
Speaking to B&T, a Telstra spokesperson said, “Telstra has an existing commercial partnership with the Seven Network. Our current advertising simply promotes that commercial arrangement and that Telstra customers get free access to premium content through the Seven app.
“The AOC raised concerns with us and so we updated our advertising to include an explicit statement that Telstra is not an official sponsor of the Olympic Games, any Olympic Committees or teams.
“As the matter is now before the courts there is no further comment we can make at this time.”
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]