Specsavers Puts 95 Metre-Long Billboard To Work In New Campaign
Can't read this? Bring your phone closer. Then further away. Then stop…
‘Should’ve Gone To Specsavers’ Hits The Netball Courts In New Foxtel Media Partnership
We don't hate the idea of seeing our local bouncers in netball…
BONDS’ Kedda Ghazarian: ‘Apply The Feedback’
You should always listen and apply feedback. Regardless of whether it's about…
Specsavers Audiology Unveils ‘A Little Bit Obsessed’ Spot
B&T readies the cotton wool buds for this new campaign.
Specsavers & FlickerFest Team Up Again For ‘Should’ve Gone To Specsavers’ Short Film Competition
Vote in the Specsavers Flickerfest TVC comp because nothing says Australian cinema…
Specsavers Unveils ‘Should’ve Gone To Specsavers’ Billboard Featuring Impossible Mistake To Miss
Specsavers yet again stuffs up a giant billboard.
Ogilvy PR Appointed By Specsavers In Earned Agency Consolidation
Ogilvy PR reads the bottom, top & middle lines with aplomb during…
QMS & Specsavers Unleashes ‘Elton John Eyewear’ On Melbourne’s Emporium
Elton John isn't one for shying away. But this is pretty out-there,…
‘Should’ve Gone To Specsavers’ Goes To Summer Bay, Serving Up Trademark Humour In Classic Locations
Imagine the production staff's nightmare when they arrived in Sydney's Summer Hill…
Specsavers Continues Partnership With Flickerfest, Announce New ‘Should’ve’ Competition
Flickerfest brings up and coming filmmakers to Bondi. Which they'll presumably hate…
Specsavers’ ‘Welcome To Melbourne’ Campaign Woos The WOOH Congress In Mexico
Specsavers just won another global OOH award, proving once again that confusion…
Gorillas, Juicy Corn, Shaz & Kim: Six CMOs Pick Their Favourite Ads
This list is so strong the TAC's 'Meet Graham', Tango's 'St George'…
Specsavers Dials Up The Gags In New OOH Targeting Comedy Festival-Goers Via TBWA\Melbourne
Fathers everywhere set to delight in these gags. Long-suffering family members, perhaps…
Specsavers’ ‘Welcome to Melbourne’ Campaign Wins Inaugural OMA Creative Awards Grand Prix
The OMA reveals the first batch of winners from its awards. No…
Which Channels Are Creating Success For (Some Of) Australia’s Top CMOs
It's not all big flashy TVCs these days. Though some of it…
EssenceMediacom Has Its Own “Should’ve Gone To Specsavers” Moment In Latest OOH
More iconic work out of Specsavers for those who still haven't experienced…
AAMI, Amex, Specsavers, Uber Among Brands To Partner With QMS For Sydney’s Mardi Gras
B&T Looks Forward To Specsavers Rocking Up To The Mardi Gras In…
Specsavers Signs On As ARIA Awards 2024 Red Carpet Partner
There'll be no mistaking Christian Wilkins for Tina Arena on this year's…
Aussie Travellers Do A Double Take Over Clever New Specsavers Campaign
Had Specsavers really wanted to scare the daylights out of passengers, it…
Ted Lasso Director Declan Lowney Takes On New Specsavers “Should’ve” TV Campaign “Airport”
Specsavers pokes fun at airports in latest “should’ve” iteration. The biggest joke…
GroupM Sets Sights On Specsavers, Nabbing $50-$60M Media Account From Initiative
Specsavers' trusted catchphrase looks here to stay. Unless you're after stationery then…
Specsavers Opens ANZ Media Account To Pitches
Bet you didn't see this pitch coming! So you should probably go…
‘Half Of Advertising Is Dull, Ineffective And A Waste Of Money’ – System1’s Jon Evans’ Urgent Plea To Improve Creativity And Effectiveness
Marketers would pay attention but are too busy jumping on the latest…
Specsavers Teams With Flickerfest Comic For Latest “Should’ve Gone To….” Iteration
Specsavers thankfully steering well clear of the 'masturbation makes you blind' adage…
Specsavers Skewers Copywriters In New Work From TBWA\Melbourne
B&T's defence in a recent defamation trial actually plagiarised "should've gone to…
The Eyes Have It! Specsavers Shifts Creative From AJF To TBWA\Melbourne
Masturbators everywhere apparently continuing to prove a boon to the Specsavers business.
Specsavers Launches New Should’ve Gone To Specsavers Ad Campaign “Fishing Trip”
Specsavers ads are much like Karl Stefanovic or a 7-Eleven egg sandwich…
Specsavers Announces Three Key Marketing Promotions
"Should've gone to Specsavers" is surely up there with "Snickers really satisfies"…
Even After Two Decades, “Should’ve Gone To Specsavers” Still Looks Good
"Should've gone to Specsavers" should also be a valid reason for bad…
Cowboys Caught In Squinting Standoff In New Specsavers “Should’ve” Campaign Via AJF
Surely, the only thing more fun than any new Specsavers ad is…
Euro 2020: Brands Get Involved, Italian Newspaper Taunts Brits, While Volkswagen’s Ball Cart Gets A Rainbow Paint Job
Sadly, football's "not coming home". Other things not coming home include Prince…
AJF Snares Specsavers Account And Launches New ‘Should’ve Gone to Specsavers’ Spot
'Should’ve gone to Specsavers' remains one of the great advertising tag lines.…
Ex-Initiative MD Pops Up At Specsavers In Media Planning Role
Shaun Briggs has resurfaced at Specsavers, although he says he has no…
Specsavers Launches Confronting ‘Priceless Eyes’ Campaign Via Cummins&Partners
Specsavers ditches the comedy for serious and confronting new campaign. But is…
Cummins&Partners Unveils Witty New Work For Specsavers
We were going to run with "Hummers&Partners" & "Spockdavers" in this headline…
Specsavers Announced As Cricket Australia Partner
Yes, it's B&T competition time! Name the spectacled chap in this photo…
Specsavers Launches Reactive Digital OOH Campaign Ahead Of UK’s National Eye Health Week
To promote the importance of regular sight tests for maintaining and protecting…
Cathay Pacific Launches ‘Resident Of The World’ Campaign To Bring Travel Content To The Masses
Airline launches new site for travellers and bloggers. No news on the…
Aussie Blogger Geneva Vanderzeil Takes Her #LifeWellTravelled To BBC
Cathay Pacific and the BBC have come together to produce a new…
Cathay Pacific Brings Asia to the Night Noodle Markets
The Cathay Pacific airline is now a major sponsor of the Fairfax…
