Australian blogger Geneva Vanderzeil will feature in a Cathay Pacific and BBC partnered content campaign dedicated to #lifewelltravelled.
This unique mix of content brings the BBC audience on a journey with Australian blogger Geneva Vanderzeil from apairandasparediy.com and Tyson Wheatley, who travels the world capturing life through his lens for his 650K+ followers on Instagram. Together they share in their passion and experience of the world, and a life well travelled.
These compelling stories, combined with a series of sharable content in a range of appealing formats, allow the audience to explore a range of topics– from the history of travel to the latest travel hacks of today, providing essential insights on how to live their own #lifewelltravelled.
This brand new content series and hub was produced by BBC Advertising’s internal creative agency, BBC StoryWorks, which recently expanded its Australian team on the back of growing demand for content solutions, hiring Natasha Kosteska as content solutions executive, reporting into Jelena Li.
SVP Content and Head of BBC StoryWorks Richard Pattinson said, “The BBC’s audiences are passionate about travel and it’s wonderful to be able to work with Cathay on a series encapsulating so many elements of what it takes to get the most out of travelling to the fantastic destinations our planet has to offer, using both of our insights to deliver a series that truly connects.”
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Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
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