Cummins&Partners Unveils Witty New Work For Specsavers

Cummins&Partners Unveils Witty New Work For Specsavers

The newest instalment to the ‘Should’ve Gone to Specsavers’ ad series, ‘Cubby House’, includes an actual eye test that viewers can take part in from the comfort of their couch.

Debuting yesterday on Chanel Seven’s  Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception.

Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000.

Describing the ad as entertainment for the whole family, Specsavers’ marketing director, Sarah McInnes says, “The ad has been created to highlight the importance of sharp vision and if you can’t spot any mistakes, it’s time to visit your local Specsavers for an eye test.

“We found an innovative way to take the strength of our Should’ve Gone to Specsavers platform to a new level by creating an interactive, fun and engaging experience for young and old.

“Everyday mistakes that may come about if you need to get your eyes checked are showcased in a light-hearted way to encourage Australians to take better care of their eye health and book in for regular eye tests.” 

Cummins&Partners creative director, Chris Ellis, said this could be the world’s very first eye test in an advertisement.

“With cash rewards for those with eagle eyes, it’s the first ad people will want to watch on repeat. Even our editor didn’t quite spot all the mistakes after being glued to the screen for several days. Suffice to say, he has since gone to Specsavers.” 

Added McInnes: “Whether you’re planning a home or backyard renovation, or you realise from watching our new ad that you in fact do need of a new pair of specs, these extra funds will come in handy for a lot of Australians.”

The campaign rolls out across TV, online, social media and in over 376 stores across Australia and New Zealand.

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  • Anne Miles 2 years ago

    Absolutely brilliant way to integrate the brand throughout and to get subconscious engagement. Our friends at Neuro-Insight would surely agree with that one. Nice work! This is also following the formula from Harvard Business Review’s study on the most effective work. This has to do well… Congrats.

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