Specsavers Announces Three Key Marketing Promotions

Specsavers Announces Three Key Marketing Promotions
By



    Specsavers Australia New Zealand has announced the addition of three industry experts to its marketing leadership team in an effort to maintain current growth for the Specsavers brand.

    Goran Majstorovic (pictured, centre), Heather Murphy (pictured, right) and Carley Swan (pictured, left) take on new leadership roles as part of the marketing leadership team led by Jane Hoban.

    Majstorovic steps into the role of head of brand creative for ANZ having worked for over 20 years in brand strategy, marketing and advertising. He has previously worked for 10 years at Coles Supermarkets leading the major retailer’s marketing, media and design functions.

    Murphy has been promoted from within the PR strategy divisions in Specsavers across Australia, New Zealand, Finland, Sweden, The Netherlands, Norway and Denmark into her new role as head of marketing – special projects in Australia and New Zealand.

    Prior to her most recent stint in Europe, Murphy worked to sign Australian designers including Carla Zampatti and Ellery to work with the Specsavers Style division. She was also responsible for the CSR
    partnerships with The Fred Hollows Foundation, establishing the successful fundraising Limited Edition frame range which continues today.

    Swan steps up from senior CRM manager to head of CRM for Specsavers Australia and New Zealand, having worked with Specsavers and the CRM team for over five years supporting and owning local and global MarTech, data and CX projects.

    Swan has previous experience working with Coles to promote campaigns and partnerships for the company and its Flybuys loyalty program. She has been an integral part of the development of Specsavers’ customer journey.

    Director of marketing Jane Hoban said: “This is a really exciting time for Specsavers Australia and New Zealand. I am so pleased for Heather to be returning to us from Specsavers Europe, for Carley to be taking the step up and for Goran to be joining us. These people bring a wealth of experience to the leadership team, and their involvement in future projects that will continue building the Specsavers brand, helping us make a true impact on the health and wellbeing of Australians and New Zealanders.”

    The positions are effective immediately.




    Please login with linkedin to comment

    Specsavers

    Latest News

    Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients
    • Media

    Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients

    Élysée Collective has appointed a slew of new team members to its growing roster of luxury clients. Chelsea Down, formerly of Black Communications, P.E Nation, and Bonel PR, joins the agency as account director, working across prestige clients including Aman, Bird in Hand, Augustinus Bader, Amouage, Campari Group’s RARE portfolio and Biologique Recherche.Charlie Lewis has […]

    Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos
    • Advertising

    Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos

    breaking news events, both locally and globally, captured the attention of Australians across news websites and apps, reinforcing that digital websites and apps are an essential go-to source for the stories that impact the lives of Australians. Sydney’s mastheads reported strong growth due to interest in two tragic stabbing events. This marks a stark change […]

    Want your business to become more competitive? Invest in people
    • Opinion

    Want your business to become more competitive? Invest in people

    Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

    Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
    • Marketing

    Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

    Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]