Even After Two Decades, “Should’ve Gone To Specsavers” Still Looks Good

Even After Two Decades, “Should’ve Gone To Specsavers” Still Looks Good

As regular readers of B&T would know, we’re known to occasionally pick on brands whose marketing feels a bit, dare we say it?, stale after a while (hello to the meerkats!)

But one brand who’s held steadfast with the same tagline for an impressive two decades now is optometry brand Specsavers and its famous “Should’ve gone to…” which is still as recognisable and (arguably) as funny as it ever was.

Enter a new campaign in the UK that is amusing as it is relatable. The work of Specsavers’ in-house team, The Agency, you can watch the fun TVC below.

Despite its impending and sad demise, the brand has also teamed with famous Aussie soap Neighbours in the UK to spruik Specsavers’ Home Visits service. Check it out below:

Continuing the comedy theme, the brand has also used trusty old outdoor in a new iteration, too.

Popping up in London and Leeds, the installations include “Billboard blunder”, “Dodgy install” and “Lost ladder” and is again the work of the brand’s in-house creative team. Check ’em out below:










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