Scope3’s Brand Standards Delivers A 7% Lift In Brand Suitability For New York’s Butler/Till
Scope3 performs exploratory study and all the numbers go up! Save for…
JCDecaux Launches Ready-Made Out-Of-Home Packages To Lower Emissions
JCDecaux leads the way for sustainable initiatives in an unsustainable industry.
Broadsign & Scope3 Partner To Advance Carbon Measurement In DOOH Advertising
Scope3 & Broadsign find DOOH isn't that much of an emitter, unlike…
Scope3’s June Cheung: Still More To Be Done On Green Media & Workplace Equality
Cheung calls on the industry to keep up the momentum on climate…
Scope3 Raises $25M In Funding, Eyes Expansion Into Sustainable AI
It's too early for a "2025 what's hot list", but talk here…
Move Over MFA: The New Threat Draining Carbon & Performance For Marketers
Scope3's June Cheung says marketers have been slow to react to carbon…
Scope3 Introduces Always-On Ad Emissions Measurement With ‘Media Reporting’
New reporting tool can calculate a digital campaign's emissions. Apparently the V8…
Scope3 Launches GMP+ To Prevent “Problematic Placements”
We had a "problematic placement" recently with a melon, a cricket bat…
JCDecaux Partners With Scope3 To Launch Carbon Emissions Measurement For OOH
Out-of-Home media company JCDecaux Australia and New Zealand has announced its partnership…
Scope3 Raises $20M USD In Series B Funding Led By GV
Scope3, the collaborative sustainability platform decarbonising media and advertising, has announced a…
“At Some Point, You Just Aren’t Doing The Right Thing”: Scope3’s Brian O’Kelley On Digital Advertising’s Dirty Secret
We're talking agency "dirty little secrets here". And that's stuff B&T's lawyers…
Scope3 Launches Universal Access To Adland Industry Emissions Data
Scope3 has launched universal access to the industry emissions data in its…
Programmatic Advertising Creates 215,000 Tonnes Of Carbon Emissions Every Single Month
Programmatic advertising creates 215,000 tonnes of emissions a month. Programmatic advertising conferences…
It’s Not Easy Being Green – Does Advertising Have A Problem With The Environment?
Despite the silly lead image, this is a serious story about a…
Why The Push Towards Sustainability Is An Opportunity For Publishers In 2023
This expert argues we shouldn't look at sustainability as having to put…
Yahoo & Scope3 Team Up For Carbon Neutral Private Ad Marketplace In Yahoo SSP
Reports of ad agency sustainability officers literally shouting "yahoo" as yet unconfirmed.
Study: 15% Of Digital Advertising Is Wasted, Leading To Higher Carbon Emissions
As much as we all love digital advertising, there is a murky…
IPG Mediabrands To Shift Investment To PArtners That Demonstration “Continuous” Emissions Reduction
In a new partnership with Scope3, Mediabrands has announced that it will…
